Score Media launches ScoreMobile 2.0

TORONTO, Oct. 31 /CNW/ – Score Media Inc. (TSX: SCR) announced today that its wholly owned subsidiary, Score Media Ventures Inc. has launched ScoreMobile 2.0 – the evolution of its popular mobile sports application. ScoreMobile 2.0 is currently available across Canada on TELUS, and will roll-out on other major carriers in the near future.

"With nearly 20,000 registrants to date, ScoreMobile 1.0 has been the most successful mobile application of its kind in Canada," said Benjamin Levy, Senior Vice President, Score Media Ventures. "Now with ScoreMobile 2.0, we are going to give those hardcore sports fans more of what they love and allow them to customize the application to their personal preferences."

ScoreMobile 2.0 continues to deliver the up-to-the-minute scores and odds of its predecessor with the addition of real-time boxscores, in-depth stats and standings for major professional and college leagues. The downloadable java application will also include several signature features, including MyScoreboard – a customizable scoreboard where users can track their favourite teams from numerous leagues in a single view; Player Tracker – a customizable fantasy team and player tracker function where users can track their fantasy players’ stats in real-time; and Head-to-Head Stats – a tool where users can quickly compare key team statistics. A Peer-to-Peer sharing feature is also added, which allows users to forward the application to their friends.

ScoreMobile 2.0 was built in partnership with UIEvolution, an industry leading mobile application developer. And knowing how much hardcore sports fans love to have quick access to cold, hard facts, Coors Light has signed on as title sponsor as part of an innovative cross platform media deal.

Originally launched in November 2005 on major wireless carriers, ScoreMobile 1.0 quickly became the most downloaded application of its kind in Canada. Using an interactive menu that enables users to instantly navigate to the scores they crave most, ScoreMobile delivers live in-progress scores and odds for all major professional sports leagues, U.S. college football and basketball, and Canadian CIS football. Also launched in 2007 was ScoreMobile Video – a mobile video clips service which is available to customers of every major wireless carrier in Canada. Offering wireless customers 2-3 minute clips of signature Score programming, ScoreMobile Video features exclusive mobile coverage of Barclays Premier League soccer and NCAA March Madness, including previews, in-game highlights, features, and fantasy analysis.

Last week, Score Media Inc. launched Score Mobile iPhone Edition. Taking advantage of the iPhone’s unique touch screen interface, ScoreMobile iPhone Edition is the first iPhone-optimized application covering live sports by a mainstream sports media company in North America.

Information on how sports fans can get the full line-up of ScoreMobile applications is available at: www.theScore.com/scoremobile.

About Score Media Inc.

Score Media Inc. (TSX: SCR) is a media company committed to creating consumer value through creative solutions, technology, and innovation in response to sports fans’ growing desire for increased participation in their consumption of sports content. Score Media’s main asset is The Score Television Network, a national specialty television service providing sports, news, information, highlights and live event programming, available across Canada in more than 6.2 million homes. Score Media also operates Hardcore Sports Radio, a satellite radio network available across North America on
SIRIUS Satellite Radio, and other interactive assets including theScore.com, ScoreMobile, and Score Poker.

For further information: Score Media Inc. – Benjamin Levy, Senior Vice President, Score Media Inc., (416) 977-6787 x2325, [email protected]; Craig Malanka, Director, Marketing, Score Media Inc., (416) 977-6787 x2258, [email protected]; For screenshots of the application, please email [email protected].

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