Score Media launches ScoreMobile iPhone Edition

SAN FRANCISCO, CTIA Wireless IT and Entertainment Exposition, Oct. 25 /CNW/ – Score Media Inc. (TSX: SCR) announced today that its wholly owned subsidiary, Score Media Ventures Inc., has launched a version of its popular ScoreMobile application for the Apple iPhone and iPod touch.

Taking advantage of the iPhone’s unique touch screen interface, ScoreMobile iPhone Edition is the first iPhone-optimized application covering live sports by a mainstream sports media company in North America. It allows fans to get up-to-the-minute scores and odds along with game previews and real-time boxscores for Major League Baseball and the NFL. Coverage of additional sports, including the NHL and the NBA, will be added in the coming weeks.

"Our goal is to provide hardcore sports fans with the information they demand, whenever and wherever they are. It made perfect sense for us to optimize our leading mobile sports application for the Apple iPhone," said Benjamin Levy, Senior Vice President, Score Media Ventures. "Score Mobile iPhone Edition is the first of several new web and mobile applications we will be rolling out this year and we are very pleased by the tremendous response this application has received from users across the United States since its beta launch in September."

Sports fans can access ScoreMobile iPhone Edition by directing their iPhone or iPod touch browser to: http://iphone.thescore.com/

About Score Media Inc.

Score Media Inc. (TSX: SCR) is a media company committed to creating consumer value through creative solutions, technology, and innovation in response to sports fans’ growing desire for increased participation in their consumption of sports content. Score Media’s main asset is The Score Television Network, a national specialty television service providing sports, news, information, highlights and live event programming, available across Canada in more than 6.2 million homes. Score Media also operates Hardcore Sports Radio, a satellite radio network available across North America on
SIRIUS Satellite Radio, and other interactive assets including theScore.com, ScoreMobile, and Score Poker.

For further information: Score Media Inc., Benjamin Levy, Senior Vice President, Score Media Inc., (416) 977-6787 x2325, [email protected]; Craig Malanka, Director, Marketing, Score Media Inc., (416) 977-6787 x2258, [email protected]; For screenshots of the application, please email [email protected]

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