Score Mobile iPhone Edition coming to Canada

TORONTO, July 9 /CNW/ – North America’s most popular iPhone sports web application(*) will now be available to Canadians. With the official launch of the Apple iPhone 3G in Canada on Friday July 11, Canadian users will be able to access ScoreMobile iPhone Edition from anywhere cellular service is available. Volkswagen Canada has signed on as the official Canadian launch partner of Score Mobile iPhone Edition.

Score Mobile iPhone Edition is a free web application that can be accessed with an iPhone or iPod touch. Taking advantage of the unique touch screen interface, the application allows fans to get up-to-the-minute scores and odds along with standings, game previews and real-time boxscores for MLB, NFL, NHL, NBA, CFL and NCAA Football and Basketball.

"Since its launch in the United States last fall, Score Mobile iPhone Edition has developed a very strong following," said Benjamin Levy, Executive Vice President and Co-COO, Score Media Inc. "We are extremely pleased that hardcore sports fans across Canada will finally be able to experience this must-have iPhone application."

ScoreMobile iPhone Edition was the first iPhone-optimized web application to be launched by a mainstream sports media company in North America.

"We are always looking for new and innovative ways to bring our brand to the consumer," stated Bruce Rosen, Director of Marketing & Communications at Volkswagen. "The iPhone and The Score combine two passions shared by Volkswagen drivers: sports and intuitive technology."

From July 11 to August 15, fans will have the chance to win an Apple iPhone (including 3 years of voice, data and text messages) by registering at www.thescore.com/scoremobile.

Sports fans can access ScoreMobile iPhone Edition by directing their iPhone or iPod touch browser to: http://iphone.thescore.com/

(*) ScoreMobile iPhone Edition is the No. 1 Most Popular Sports Web Application. Source: Apple.com/webapps (July 8, 2008)

About Score Media Inc.

Score Media Inc. (TSX: SCR) is a media company committed to creating consumer value through creative solutions, technology, and innovation in response to sports fans’ growing desire for increased participation in their consumption of sports content. Score Media’s main asset is The Score Television Network, a national specialty television service providing sports, news, information, highlights and live event programming, available across Canada in more than 6.3 million homes. Score Media also operates Hardcore Sports Radio, a satellite radio network available across North America on
SIRIUS Satellite Radio, and other interactive assets including theScore.com, ScoreMobile, and Score Poker.

For screenshots of the application, please email [email protected].

For further information: Score Media Inc., Benjamin Levy, Executive Vice President and Co-COO, Score Media Inc., (416) 977-6787 x2325, [email protected]

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