ScoreMobile iPhone Edition: The Gift That Keeps on Giving

TORONTO, Dec. 3, 2008 – With holiday parties and long hours at the mall occupying your time, getting up-to-the-minute stats can be a challenge. Enter ScoreMobile iPhone Edition from Score Media Inc. (TSX: SCR).

A downloadable application launched on August 1st, 2008, ScoreMobile iPhone Edition has attracted a sizeable US and Canadian audience with over 275,000 downloads from the iTunes App Store. Touted as the #1 most popular sports app in the iTunes Canada store and delivering in excess of 1 million visits and 5 million page views per month as of October 2008, ScoreMobile iPhone Edition is making its mark in the mobile space.

The perfect pre-holiday gift, ScoreMobile iPhone Edition can be downloaded for free making it the economical gift that just keeps on giving (iPhone or iPod touch not included unfortunately).

Sports fans are obsessing over this new way of getting their mobile fix. Feedback received in just the last month includes:

  • You guys are the Greatest!  I love this App!  I’m telling all my friends with iPhones [who] are sports freaks like me to get the ScoreMobile App.  Thank you for making it free. I feel bad since I use it all the time.  Is there something else you have I could pay for to return the favor?
  • Love this app.  In my opinion it’s the best sports score app in the iTunes App Store.
  • This app rocks!! Up to date scores and stars for all the major sports? FOR FREE? Who could ask for more?!
  • I really like this app for my life, not just for my phone. Thank you for this excellent product!!
  • Your app is awesome! I don’t even read the sports section any more.  Thanks for a great service!
  • Love this application! Everything @ your finger tips- literally.
  • I must say, guys, great work on the app. I love it, I can catch up with my favourite American sports teams. Which isn’t a particularly easy thing to do if you live in the UK.
  • This kicks a** it’s my best friend on Sat. and Sun

Further accolades for the product include this posting on CNET’s blog network which sums it up perfectly: http://news.cnet.com/8301-13515_3-10005461-26.html.

“ScoreMobile iPhone Edition gives sports fans exactly what they want – constant access to major league scores, player stats, standings and league headlines in the most user-friendly format” says Dale Fallon, Director, Mobile, Score Media Inc. “With its proven success thus far, we’re sure it will come in handy this holiday season and beyond.”

With ScoreMobile iPhone Edition, the holidays just got that much better.

ABOUT ScoreMobile

ScoreMobile includes a portfolio of innovative offerings including ScoreMobile iPhone Edition, ScoreMobile 2.0, ScoreMobile Video, Score Predictor and Score txtTV. As a part of Score Media Inc.’s continued investment in cross-platform initiatives, ScoreMobile will continue to bring fans enhanced mobile experiences.

ABOUT SCORE MEDIA INC.

Score Media is a media company committed to delivering interactive and authentic sports entertainment. Created in 1997 in response to the growing desire for increased participation in the consumption of sports, the Company has now established itself as the home for hardcore sports fans. Score Media’s primary asset, The Score Television Network (“The Score”), is a national specialty television service providing sports news, information, highlights and live event programming in more than 6.4 million homes across Canada. Score Media also operates Hardcore Sports Radio, a satellite radio network available across North America on SIRIUS Satellite Radio, and other interactive assets including theScore.com, ScoreMobile, and Score Poker. Growing from a team of 60 in 1997 to over 220 employees in 2008, Score Media is a revolutionizing interactive media company.

For more information, please contact:

Sharon Lassman
Director, Communications
Score Media Inc.
416-977-6787 x2217
[email protected]

Dale Fallon
Director, Mobile
Score Media Inc.
416-977-6787 x2333
[email protected]

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