The Score Launches ScoreMobile for BlackBerry Smartphones

TORONTO, June 10, 2009 – Score Media Inc. (TSX: SCR) today announced the launch of the all new ScoreMobile application for BlackBerry® smartphones giving sports fans up-to-the minute scores and stats as well as live blogs, previews, recaps, fantasy player stats and more. Teaming up with launch partner Budweiser to bring users their favourite sports information in real-time, this free download is now available on BlackBerry App World™ (www.blackberry.com/appworld) or www.theScore.com. With coverage of the top leagues including MLB, NHL, NBA, and PGA, and many others to come, ScoreMobile will be the “go-to” sports application for BlackBerry smartphone users worldwide.

“With an average 10 million page views per month, we’ve been very successful connecting with sports fans," says Dale Fallon, Director, Mobile, Score Media Inc. “This application has been built from the ground up for BlackBerry smartphones and we are delighted to be bringing the unique ScoreMobile experience to the BlackBerry community.”

As the official launch sponsor, Budweiser joins The Score in bringing this free application to BlackBerry smartphone users.

“With the proven success of The Score’s suite of mobile products, Labatt is confident that sports fans will quickly make this their favourite app on their BlackBerry smartphones,” says Matt Ramella, Manager, Media and Digital Marketing, Labatt Breweries. “By partnering with The Score on this initiative, Budweiser, Canada’s market leader and longtime sports marketer, continues to find new and innovative ways to help arm guys with real-time updates and stats when they’re out with their buddies.”

Working closely with Five Mobile Inc., experts in developing mobile applications for smartphones, ScoreMobile has now officially given BlackBerry smartphone users a truly compelling and creative sports application.

"Score Media leveraged the mobile development expertise of Five Mobile to design and build the ScoreMobile application for BlackBerry smartphones,” says Ameet Shah, Co-Founder, Five Mobile Inc. “As a premier mobile application development firm that specializes in content for smartphone platforms, Five Mobile worked closely with ScoreMobile to create an intuitive, real-time application that sports fans will crave."

For more information visit http://www.thescore.com/scoremobile or contact:

Sharon Lassman
Director, Communications
Score Media Inc.
416-977-6787 x2217

[email protected]

Dale Fallon

Director, Mobile

Score Media Inc.

416-977-6787 x2333

[email protected]

Stephanie Kohls

Labatt Breweries of Canada

416-885-7847

[email protected]

ABOUT ScoreMobile

ScoreMobile includes a portfolio of innovative offerings including ScoreMobile iPhone Edition, ScoreMobile 2.0, ScoreMobile Video, Score Predictor and Score txtTV. As a part of Score Media Inc.’s continued investment in cross-platform initiatives, ScoreMobile will continue to bring fans enhanced mobile experiences.

ABOUT SCORE MEDIA INC.

Score Media is a media company committed to delivering interactive and authentic sports entertainment. Created in 1997 in response to the growing desire for increased participation in the consumption of sports, the Company has now established itself as the home for hardcore sports fans. Score Media’s primary asset, The Score Television Network ("The Score"), is a national specialty television service providing sports news, information, highlights and live event programming in more than 6.5 million homes across Canada. Score Media also operates Hardcore Sports Radio, a satellite radio network available across North America on SIRIUS Satellite Radio, and other interactive assets including theScore.com and ScoreMobile. Growing from a team of 60 in 1997 to over 220 employees in 2009, Score Media is a revolutionizing interactive media company.

ABOUT BUDWEISER

Budweiser has been brewed and distributed in Canada by Labatt since 1980.  The brand is distinguished by its clean, crisp, distinctive flavour, the result of a unique beechwood aging process.  In addition to Budweiser, Labatt also brews and distributes Bud Light, the world’s best selling light beer. The company also recently launched Bud Light Lime which combines the easy-drinking taste of Bud Light with the refreshing taste of 100% natural lime flavour. 

Founded in London, Ontario in 1847, Labatt has a portfolio of more than 60 quality beer brands, and is a proud part of AB InBev, the world’s leading brewer.

ABOUT FIVE MOBILE

Five Mobile is a premier interactive mobile solutions provider with a proven track record in the creation of compelling, robust and scalable mobile applications. Five Mobile works with many top brands and enterprises across a multitude of platforms and handsets. Five Mobile takes your mobile ideas from concept to completion, leveraging extensive experience and an optimized for mobile set of processes.

Five Mobile simplifies the creation and optimization of solutions across a wide array of mobile platforms, including: iPhone, BlackBerry, Symbian, Windows Mobile, Android, Palm, Java ME, BREW, Mobile Web and SMS. Five Mobile’s focus on increasing market reach by targeting the widest possible range of devices for each solution has helped to drive success to their customers.

For more information, please visit www.fivemobile.com.

The BlackBerry and RIM families of related marks, images and symbols are the exclusive properties and trademarks of Research In Motion Limited.

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