Score Media Reports 1 Million Downloads of ScoreMobile on BlackBerry Smartphones

TORONTO, Jan. 14, 2010 – Score Media Inc. (TSX: SCR) today reports that ScoreMobile for BlackBerry® smartphones has achieved its 1 millionth download since its launch seven months ago, a significant milestone for the industry-leading mobile sports application.

“ScoreMobile is about convenience and simplicity,” said Dale Fallon, Director, Mobile, Score Media Inc. “Time and time again we hear from sports fans who personally recommend ScoreMobile to their friends and family – sports fans wouldn’t let sports fans use anything less.”

Recently rated by PC Magazine as a Top 20 Free Application for BlackBerry smartphones, ScoreMobile is thrilled to have been recognized as a leading wireless application less than a year after its launch. A huge success both in North America and abroad, with over 60% of ScoreMobile users coming from the United States, ScoreMobile now attracts over 40 million monthly page views.

“ScoreMobile makes it simple and easy for users to follow sports in real-time, and is a great example of how the BlackBerry platform can be leveraged to provide an even richer user experience,” said Jeff McDowell, Senior VP, Business Marketing and Alliances, Research In Motion.

For more information visit or contact:

Sharon Lassman

Director, Communications

Score Media Inc.

416-977-6787 x2217

[email protected]

About Score Media Inc.

Score Media is a media company committed to delivering interactive and authentic sports entertainment. Created in 1997 in response to the growing desire for increased participation in the consumption of sports, the Company has now established itself as the home for hardcore sports fans. Score Media’s primary asset, The Score Television Network ("The Score"), is a national specialty television service providing sports news, information, highlights and live event programming in more than 6.7 million homes across Canada. Score Media also operates Hardcore Sports Radio, a satellite radio network available across North America on SIRIUS Satellite Radio, and other interactive assets including and Score Mobile. Growing from a team of 60 in 1997 to over 220 employees in 2009, Score Media is a revolutionizing interactive media company.

About ScoreMobile

ScoreMobile includes a portfolio of innovative offerings including ScoreMobile for BlackBerry® smartphones, ScoreMobile iPhone Edition, ScoreMobile Video, Score Predictor and Score txtTV. As a part of Score Media Inc.’s continued investment in cross-platform initiatives, ScoreMobile will continue to bring fans enhanced mobile experiences.

The BlackBerry and RIM families of related marks, images and symbols are the exclusive properties and trademarks of Research In Motion Limited. RIM assumes no obligations or liability and makes no representation, warranty, endorsement or guarantee in relation to any aspect of any third party products or services.

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