theScore.com Stays Ahead of The Game with Complete Web Relaunch

TORONTO, Feb. 17, 2010 – In keeping with its reputation for unique sports coverage and its undeniable connection to hardcore sports fans, Score Media Inc. (TSX: SCR), the creators of ScoreMobile, The Score Television Network and Hardcore Sports Radio, today announces the relaunch of theScore.com.

“The new site is about informing and entertaining our users by giving them intimate and immediate access to our talent and the best original sports content out there,” says Jonathan Savage, Vice President, Digital Media, Score Media Inc. “The site delivers a clean and simple user interface with a renewed focus on our core values: delivering real-time scores, irreverent content, breaking news and sports entertainment to sports fans everywhere.”

Convenience and simplicity were at the heart of the redesign. Highlights of the site include a brand new home-page ticker with up-to-the-minute scores for every major sports league, an enhanced news section including real-time video reaction to watercooler stories, trades and rumours from The Score’s on air-talent and bloggers, and a revamped TV section including Score Interact, a new feature where fans use facebook® and twitter® to get their opinions heard on-air.

Check out www.theScore.com to see it all for yourself and follow us at twitter.com/the_Score for the latest and greatest in sports.

For more information, contact:

Sharon Lassman

Director, Communications

Score Media Inc.

416-977-6787 x2217

[email protected]

About Score Media Inc.

Score Media is a media company committed to delivering interactive and authentic sports entertainment. Created in 1997 in response to the growing desire for increased participation in the consumption of sports, the Company has now established itself as the home for hardcore sports fans. Score Media’s primary asset, The Score Television Network ("The Score"), is a national specialty television service providing sports news, information, highlights and live event programming in more than 6.7 million homes across Canada. Score Media also operates Hardcore Sports Radio, a satellite radio network available across North America on SIRIUS Satellite Radio, and other interactive assets including theScore.com and ScoreMobile. Growing from a team of 60 in 1997 to over 230 employees in 2010, Score Media is a revolutionizing interactive media company.

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