The Score Secures Digital Rights Deal with National Hockey League®

TORONTO, March 31st, 2010 – Score Media Inc. (TSX: SCR), the creators of ScoreMobile, The Score Television Network and Hardcore Sports Radio, today announces that it has struck a deal with the National Hockey League (NHL) to bring video highlights and NHL content features to its newly relaunched website, www.theScore.com.

As a result of the new agreement, www.theScore.com will now stream NHL highlights and showcase NHL content in original and exclusive Score features giving fans access to richer NHL coverage and analysis.

“Striking this deal with the NHL creates several opportunities for The Score,” says Jonathan Savage, Vice President, Digital, Score Media Inc. “Along with increasing the level of NHL coverage for our dedicated hockey audiences, we’ll be able to do even more of what we do best – creating compelling, original content that will engage our fans and advertisers alike.”

The deal builds on the NHL’s innovative digital content syndication strategy and enables the league to connect more closely with The Score’s young audience.

Sharon Lassman

Director, Communications

Score Media Inc.

416-977-6787 x2217

[email protected]

About Score Media Inc.

Score Media is a media company committed to delivering interactive and authentic sports entertainment. Created in 1997 in response to the growing desire for increased participation in the consumption of sports, the Company has now established itself as the home for hardcore sports fans. Score Media’s primary asset, The Score Television Network ("The Score"), is a national specialty television service providing sports news, information, highlights and live event programming in more than 6.7 million homes across Canada. Score Media also operates Hardcore Sports Radio, a satellite radio network available across North America on SIRIUS Satellite Radio, and other interactive assets including theScore.com and ScoreMobile. Growing from a team of 60 in 1997 to over 230 employees in 2010, Score Media is a revolutionizing interactive media company.

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