Score Media Acquires 20% of Cutting-Edge Mobile and Web Development Firm, NuLayer Inc.

TORONTO, September 16th, 2010 – Score Media Inc. (TSX: SCR) today announces that it has acquired 20% of NuLayer Inc., one of Canada’s most innovative software development firms. As part of the transaction, Score Media and NuLayer entered into a multi-year technology development agreement. The deal with NuLayer, creators of the recently launched app theScore iPad Edition, brings enhanced technology development capabilities to Score Media and facilitates theScore’s continued ability to be first to market with cutting-edge offerings for sports fans around the world. The agreement gives NuLayer additional resources to build disruptive technology solutions for both theScore and other forward-thinking organizations and provides the company with the ability to continue to develop and grow their own suite of innovative products, including Crowdreel.com, a social media photo sharing application that delivers real-time access to images posted on Twitter.

“Our mobile, web and iPad platforms are growing exponentially and we are constantly looking for new, creative ways to further engage our fans. NuLayer understands our vision and through this investment, we’ve now created an environment where NuLayer and Score Media can continue to work together to develop innovative digital offerings while giving NuLayer the resources they need to achieve explosive growth,” says Benjie Levy, Executive Vice President and Chief Operating Officer, Score Media Inc.

NuLayer specializes in creating custom software applications and has been recognized as one of Canada’s most innovative development firms. Creators of theScore iPad Edition, one of the first free sports apps on the market, and recently touted by the Globe and Mail as one of three Toronto-based tech companies “at the hub of the iPad revolution,” NuLayer is the brains behind several mobile and web solutions such as Crowdreel.com, a social media photo sharing application already used on theScore.com.

"This opportunity marks a new era for our team and we cannot be more excited to work alongside theScore, a company that shares our passion for using technology to disrupt the market and grow a competitive business,” Jeff Brenner, Co-Founder, NuLayer Inc. “We look forward to building innovative products and helping cement theScore as a leader in online and mobile sports entertainment and with theScore’s support as our newest partner, we now have more freedom to grow NuLayer Labs and develop our own ground-breaking product ideas. Crowdreel was just the beginning and we have several exciting products on our roadmap."

Financial terms of the deal were not disclosed.

For more information, please contact:

Sharon Lassman

Director, Communications

Score Media Inc.

416-977-6787 x2217

[email protected]

About Score Media Inc.

Score Media is a media company committed to delivering interactive and authentic sports entertainment.  Created in 1997 in response to the growing desire for increased participation in the consumption of sports, the Company has now established itself as the home for hardcore sports fans.  Score Media’s primary asset, theScore Television Network ("theScore"), is a national specialty television service providing sports news, information, highlights and live event programming in more than 6.8 million homes across Canada.  The Company’s digital media assets include theScore.com, theScore iPad Edition and the mobile sports applications ScoreMobile and ScoreMobile FC which are available on BlackBerry, iPhone and Android devices.  Score Media also operates theScore Satellite Radio which is available across North America on SIRIUS Satellite Radio Channel 98.  Growing from a team of 60 in 1997 to over 230 employees in 2010, Score Media is a revolutionizing interactive media company.

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