ScoreMobile Showcases Integration with BlackBerry Messenger at BlackBerry DEVCON 2010

SAN FRANCISCO, September 28, 2010 – ScoreMobile, a leading sports app available in BlackBerry App World™, on Day 1 at DEVCON demonstrated forthcoming features and functionality that leverage the newly announced BlackBerry® Messenger (BBM™) SDK. In months to come, ScoreMobile users will be able to directly access BBM contact lists, share news, scores and photos, and invite friends to download the app. The BBM SDK will also allow ScoreMobile users to create groups for trash talking, sharing status updates, and setting sport-specific custom avatars.

Many sports fans already use BBM during live events and the ability to embed its functionality within ScoreMobile will deepen user engagement, lengthen session visits, and virally grow the user base.

“We launched ScoreMobile for BlackBerry smartphones in June 2009 and since then we’ve seen tremendous uptake,” says Benjie Levy, Executive Vice President and Chief Operating Officer, Score Media Inc. “As an application that is consistently rated a top sports app in BlackBerry App World, it’s imperative that we continuously integrate the latest technology into our app. As demonstrated in our presentation at DEVCON, we look forward to the launch of BBM SDK so we can offer an even richer experience for sports fans.”

ScoreMobile, an app that’s been built from the ground up for BlackBerry® smartphones, provides up-to-the-minute sports scores, player stats, live blogs, previews, recaps, odds and league standings. Recently, the app was one of the first to support the new BlackBerry® 6 operating system.

ScoreMobile is constantly evolving to give sports fans the best mobile app experience possible and its creators are planning to leverage various BBM features that will enable users to:

  • Browse BBM contacts, and invite them to launch or download ScoreMobile
  • Share scores, status updates and avatar images with friends
  • Trash talk – either one-to-one or in custom BBM groups
  • Instantly send photos from the stadium or arena to BBM contacts

To find out more about ScoreMobile, visit

For more information contact:

Sharon Lassman

Director, Communications

Score Media Inc.

416-977-6787 x2217

[email protected]

About Score Media Inc.

Score Media is a media company committed to delivering interactive and authentic sports entertainment. Created in 1997 in response to the growing desire for increased participation in the consumption of sports, the Company has now established itself as the home for hardcore sports fans. Score Media’s primary asset, theScore Television Network ("theScore"), is a national specialty television service providing sports news, information, highlights and live event programming in more than 6.8 million homes across Canada. The Company’s digital media assets include, theScore iPad Edition and the mobile sports applications ScoreMobile and ScoreMobile FC which are available on BlackBerry, iPhone and Android platforms. Score Media also operates theScore Satellite Radio which is available across North America on Sirius Satellite Radio Channel 98. Growing from a team of 60 in 1997 to over 230 employees in 2010, Score Media is a revolutionizing interactive media company.

The BlackBerry and RIM families of related marks, images and symbols are the exclusive properties and trademarks of Research In Motion Limited.

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