Leading Sports App, ScoreMobile®, Soon To Be Available on Windows® Phone 7

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TORONTO, December 1st, 2010 – Score Media Inc. (TSX: SCR) today announces that its leading mobile app, ScoreMobile, will be available for download on Windows® Phone 7 devices during the first quarter of 2011. In addition, ScoreMobile, one of the most popular multisport apps worldwide also celebrated its busiest week to date in the week including the US Thanksgiving holiday with over 10 million visit sessions delivering over 22.4 million combined ad impressions (+13.1% vs. previous best week).

Available on all major smartphone platforms, ScoreMobile is the go-to source for sports fans who crave the latest scores, stats, standings and major league sports information. Recently appearing as the only sports app in the top 10 listing of “Highest Ranked Free Apps for BlackBerry” (Distimo Report, November 2010), it has established itself as one of the leading sports apps for Android, iPhone and BlackBerry® smartphones.

“We expect Windows Phone 7 to become a major player in the smartphone space and our team is working hard to engineer the best possible experience for serious sports fans,” says Dale Fallon, Director, Mobile, Score Media Inc. “As was abundantly clear this past weekend, fans love following their teams and players on personalized mobile devices. We look forward to serving them with a version of ScoreMobile tailored for this exciting new platform."

The week of November 22-28th delivered the best audience numbers to date on all three ScoreMobile app platforms with:

  • Over 6.7 million ScoreMobile for BlackBerry visit sessions
  • Over 2.3 million ScoreMobile iPhone Edition visit sessions
  • Over 1.3 million ScoreMobile for Android visit sessions (a 32.6% increase over the previous best week)

Since the North American launch of Windows Phone 7 earlier this month, Score Media has received a great deal of feedback requesting ScoreMobile on this new smartphone platform.

“As one of the most popular mobile sports applications in Canada, ScoreMobile is a perfect fit for Windows Phone 7 and our focus on high-quality, popular applications,” said Owen Sagness, VP Consumer & Online, Microsoft Canada. “Since our launch earlier this month we’ve more than doubled the number of applications available to Windows Phone 7 users and have over 15,000 developers working on new and exciting content for the platform.”

ScoreMobile will take advantage of the sleek, new Windows Phone 7 platform and will feature:

  • An optimized user experience, utilizing core Windows Phone 7 design elements
  • A redesigned interface with a customizable dashboard for favourite sports
  • Multiple ways for users to personalize the look and feel of the app

For more information on ScoreMobile, visit: www.thescore.com/scoremobile/

Want to stay connected to theScore?


For more information, contact:

Sharon Lassman

Director, Communications

Score Media Inc.

416-977-6787 x2217

[email protected]

About Score Media Inc.

Score Media is a media company committed to delivering interactive and authentic sports entertainment. Created in 1997 in response to the growing desire for increased participation in the consumption of sports, the Company has now established itself as the home for hardcore sports fans. Score Media’s primary asset, theScore Television Network (“theScore”), is a national specialty television service providing sports news, information, highlights and live event programming in more than 6.8 million homes across Canada. The Company’s digital media assets include theScore.com, theScore iPad Edition and the mobile sports applications ScoreMobile and ScoreMobile FC which are available on BlackBerry, iPhone and Android devices. Score Media also operates theScore Satellite Radio which is available across North America on SIRIUS Satellite Radio Channel 98. Growing from a team of 60 in 1997 to over 240 employees in 2010, Score Media is a revolutionizing interactive media company.

About Windows Phone 7

Windows Phone 7 is a different kind of phone designed to bring together what you care about most. It’s a phone that finds information and presents it at the right time, making it glanceable. A phone that organizes what you love so finding those things is easier and faster. Windows Phone 7 simplifies basic every-day tasks – like managing email or taking and sharing pictures – so you can do more in fewer steps. With Windows Phone 7, the things that matter most like people, such as games, music and video, photos and office productivity are organized through integrated experiences known as Hubs and fueled by the rich experiences of Xbox LIVE, Zune, Bing, and Office.

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