theScore® Teams Up with Yahoo! Sports To Keep You in the Know on NHL® Trade Deadline Day

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TORONTO, February 25th, 2011 – Score Media Inc. (TSX: SCR) and Yahoo! Sports today announce that they’re joining forces to get you everything you need to know – the way you want it – on NHL Trade Deadline Day. From Puck Daddy’s in-depth analysis throughout the day available on theScore Satellite Radio™ SIRIUS Channel 98 and streamed online on and Yahoo! Sports along with regular TV updates from Sid Seixeiro and in-depth analysis by 24hrs in 30mins personalities Tim Micallef and Cam Stewart, theScore along with special contributions from Yahoo! Sports analysts will be the ultimate source for all the information you’ll need and want on trade deadline day.

Greg Wyshynski, editor of Puck Daddy, Yahoo! Sports’ infamous and humorous hockey blog and host of Puck Daddy Radio on theScore, will feature a special edition of his popular radio show live from 10-3:30 p.m. giving his analysis of each and every move. With special guests, live in-studio visitors, and other members of Yahoo! Sports’ respected NHL analysts contributing to the show alongside their regular contributions to the Puck Daddy blog on Yahoo! Sports, this can’t-miss edition of Puck Daddy Radio will also be streamed on

“theScore is known for our authentic and in-depth sports analysis and our partnership with the Puck Daddy blog and Yahoo! Sports will add another level to our coverage that will give sports fans what they want, the way they want it,” says Benjie Levy, Executive Vice President and Chief Operating Officer, Score Media Inc., theScore iPad Edition and ScoreMobile will offer you everything you need to know wherever you are.’s talented roster of Sports Federation bloggers will be breaking down trades while the trade tracker will give you each and every move. theScore iPad Edition will have a trade deadline blog and a trade, rumour and signing tracker available anywhere you are. As always, the industry-leading app, ScoreMobile®, will have you covered with up-to-the minute reports on trade news and rumours throughout the day, available on your Android, BlackBerry, iPhone or Windows Phone 7 device.

theScore will also feature two special editions of 24hrs in 30mins with Tim Micallef and Cam Stewart, known for their hard-hitting and blunt analysis airing at both 3:30 p.m. and 6:30 p.m. Throughout the day, theScore’s TV coverage will consist of on-going updates hosted by Score personality Sid Seixeiro who will be breaking down every move while paying particular attention to what is being said on Twitter by players, analysts, reporters and management.

For everything you need to know on deadline day, follow us on Twitter @theScore.

For more information, contact:

Sharon Lassman
Director, Communications
Score Media Inc.
416-977-6787 x2217
[email protected]

About Score Media Inc.
Score Media is a media company committed to delivering interactive and authentic sports entertainment. Created in 1997 in response to the growing desire for increased participation in the consumption of sports, the Company has now established itself as the home for hardcore sports fans. Score Media’s primary asset, theScore Television Network (“theScore”), is a national specialty television service providing sports news, information, highlights and live event programming in more than 6.8 million homes across Canada. The Company’s digital media assets include, theScore iPad Edition and the mobile sports applications ScoreMobile and ScoreMobile FC which are available on BlackBerry, iPhone, Android and Windows Phone 7 devices. Score Media also operates theScore Satellite Radio which is available across North America on SIRIUS Satellite Radio Channel 98. Growing from a team of 60 in 1997 to over 270 employees in 2011, Score Media is a revolutionizing interactive media company.

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