Hockey Blogger Justin Bourne Joins theScore

Former pro and popular writer joins theScore’s new hockey blog, Backhand Shelf

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TORONTO, September 30th, 2011 – Score Media Inc. (TSX: SCR), today announces that hockey pro turned writer, Justin Bourne, has officially joined theScore. Son of Bob Bourne – who won 4 Stanley Cups with the Islanders in the 80’s – Justin brings a great combination of player insight, irreverence and humour to theScore’s soon-to-be launched hockey blog, Backhand Shelf. A frequent contributor to Yahoo!’s Puck Daddy Blog, USA Today and The Hockey News, he is one the select few high-level athletes who has made a successful transition to sports writing.

“I’m just truly pumped to take this opportunity and run with it,” says Justin. “The team at theScore has given me the chance to create the very site I’ve been scheming in my head for a while now. It should have a pretty unique flavour.”

The blog, which launches October 3rd, will also include contributions from Ryan Lambert (Puck Daddy), Cam Charron (SBnation) and original video from Down Goes Brown/Bloge Salming.

“theScore is ecstatic to add this great writer to its blogging roster,” says Joe Ross, theScore’s Director of Content. “He’ll bring the same unique style and insight that made him a standout at Yahoo.”

For additional details, contact:

Sharon Lassman
Director, Communications
Score Media Inc.
416-977-6787 x2217
[email protected]

About Score Media Inc.
Score Media is a media company committed to delivering interactive and authentic sports entertainment. Score Media’s primary asset, theScore Television Network (“theScore”), is a national specialty television service providing sports news, information, highlights and live event programming in more than 6.8 million homes across Canada. The Company’s digital media assets include and the industry leading mobile sports applications ScoreMobile, ScoreMobile FC and SportsTap which reach over three million unique users per month. Growing from a team of 60 in 1997 to over 280 employees in 2011, Score Media is a revolutionizing interactive media company.

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