Leading, Free Sports App, ScoreMobile® FC, Now Available on Windows® Phone in Both English and Spanish

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TORONTO, December 20th, 2011 – Score Media Inc. (TSX: SCR) today announced that its leading soccer application, ScoreMobile FC, has been made available for Windows Phone, with full coverage in English and Spanish.  The app is now available in the Windows Phone Marketplace at no charge.

ScoreMobile FC provides access to over 100 competitions from around the globe and offers soccer fans:

·    Live scores, stats and standings
·    Breaking news, top stories and updates
·    Minute-by-minute commentary
·    Up-to-date betting odds
·    Form guides
·    Injury reports
·    Top goal scorers and assists lists

“With over 3 million monthly users, ScoreMobile and ScoreMobile FC are the go-to apps for sports fans worldwide across all major smartphone platforms,” says Dale Fallon, Vice President, Digital, Score Media Inc.  “We’re confident that soccer fans on the Windows Phone platform will be excited about the English and Spanish availability of ScoreMobile FC with coverage of the sport’s top international leagues.”

Top leagues covered include: 

·    UEFA Champions League
·    English Premier League
·    Spanish La Liga
·    Italian Serie A
·    German Bundesliga
·    Portuguese Primeira Liga
·    Dutch Eredivisie
·    Argentine Primera Division
·    Brasileirao Serie A
·    French Ligue 1
·    Greek Superleague

“ScoreMobile FC joins the growing number of high-quality sports applications available to users of Windows Phone 7,” said Gladstone Grant, Vice President, Developer & Platform Group, Microsoft Canada. “Since Microsoft’s launch we’ve seen phenomenal growth in apps available through Marketplace, with more than 40,000 available today, just over a year since launch, thanks to the more than 15,000 developers working on the Microsoft-based platform.”

For more information follow ScoreMobile FC or ScoreMobile on Twitter @scoremobilefc or @scoremobile, visit www.scoremobile.com or contact:

Sharon Lassman
Director, Communications
Score Media Inc.
416-977-6787 x2217
[email protected]

About Score Media Inc.
Score Media is a media company committed to delivering interactive and authentic sports entertainment.  Score Media’s primary asset, theScore Television Network (“theScore”), is a national specialty television service providing sports news, information, highlights and live event programming in more than 6.8 million homes across Canada.  The Company’s digital media assets include theScore.com and the industry leading mobile sports applications ScoreMobile, ScoreMobile FC and SportsTap which reach over three million unique users per month.  Growing from a team of 60 in 1997 to over 280 employees in 2011, Score Media is a revolutionizing interactive media company.

Forward-Looking Statements
Certain statements made in this news release constitute forward-looking statements. When used in this news release, the words “anticipate,” “believe,” “plan,” “estimate,” “expect,” “intend,” “will,” “may” and “should” and similar expressions, as they relate to Score Media or its management, are intended to identify forward-looking statements. These forward-looking statements are not historical facts but reflect Score Media’s current expectations concerning future results and events, and relate to, among other things, anticipated financial performance, business prospects, strategies, regulatory developments, new services, market forces, commitments and technological developments. By its nature, such forward-looking information is subject to various risks and uncertainties, including risks related to the nature of the specialty service television industry, the regulatory environment, the dependence of Score Media on broadcast distribution undertakings, programming and production costs, general economic conditions, reliance on key personnel, management of growth, competition, Canadian ownership restrictions, Score Media’s concentrated shareholder base and others including those discussed in Score Media’s annual information form filed with applicable securities regulators and available on the SEDAR website (www.sedar.com), which could cause Score Media’s actual results and experience to differ materially from the anticipated results or other expectations expressed in this news release.  Readers are cautioned not to place undue reliance on this forward-looking information, and Score Media disclaims any intention or obligation to update publicly or revise any forward-looking statements, whether as a result of new information, future events or otherwise unless required to do so by applicable law.

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