theScore Backs Rising Canadian Golf Star Mackenzie Hughes

– Mobile sports company extends sponsorship of Tour rookie

TORONTO, February 12 2014 – theScore (TSX Venture: SCR) (“theScore”) has once again teamed-up with rising Canadian golf star Mackenzie Hughes, as the 23-year-old prepares to take the next big step in his professional career.

Hughes, from Dundas, Ontario, makes his debut on the Tour tomorrow at the Pacific Rubiales Colombia Championship Presented by Claro in Bogota, Colombia. Hughes secured fully exempt status on the Tour after finishing first on 2013 PGA TOUR Canada Order of Merit, which included a victory at the Cape Breton Celtic Classic Presented by PC Financial and four top-10 finishes.

theScore sponsored Hughes throughout the 2013 PGA TOUR Canada season and will continue its support in 2014 as he graduates to the Tour. Hughes looks to finish inside the top-25 on season ending money list and earn full status on the PGA TOUR next season, alongside the biggest names in the world golf.

As part of the partnership, theScore will be giving golf fans an exclusive behind-the-scenes glimpse of life as a professional golfer through Hughes’ regular “Confessions of a Tour Pro” column, which can be seen in the PGA sections of theScore app and

shirt for website announcement

“Mac is a great guy and a talented professional who has shown the potential to compete at the very highest level,” said John Levy, Chairman and CEO of theScore, Inc. “We’re so excited for him this year and pleased to be playing a part in helping him achieve his goal of competing with the very best on the world stage.”

“It’s great to have theScore backing me again this season,” said Hughes, a former member of Golf Canada’s National Team and Kent State University alumnus. “They’re a well-known Canadian brand and sports fans all over the world love their mobile apps.

“Most fans only get a glimpse of the on-course aspects and performance side of being a professional golfer. Through my column on theScore app and, golf fans will also be able to gain access into the off-course ride most pros experience while travelling and competing. I look forward to connecting with sports fans and sharing my story on the Tour.”

theScore is available on iOS, Android, BlackBerry and Windows Phone devices and is used by 5.1 million monthly mobile active users.

For more information:

James Bigg
Manager, Communications
theScore, Inc.
Tel: 416.479.8812 ext. 2366
Email: [email protected]

Amy Roberts
SportBox Entertainment Group
Coordinator, Business Partnerships
Email: [email protected]

About theScore Inc.
theScore creates mobile-first sports experiences, connecting fans to what they love through an addictive combination of real-time news, scores, fantasy information and alerts while creating and curating content that is mobile optimized, comprehensive, customizable and seamlessly shareable.

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Statements made in this news release that relate to future plans, events or performances are forward-looking statements.  Any statement containing words such as “may”, “would”, “could”, “will”,  “believes”, “plans”, “anticipates”, “estimates”, “expects” or “intends” and other similar statements which are not historical facts contained in this release are forward-looking, and these statements involve risks and uncertainties and are based on current expectations. Such statements reflect theScore’s current views with respect to future events and are subject to certain risks, uncertainties and assumptions. Many factors could cause the Company’s actual results, performance or achievements to be materially different from any future results, performance or achievements that may be expressed or implied by such forward looking statements, including among other things, those which are discussed under the heading “Risk Factors” in the Company’s Annual Information Form as filed with the TSX Venture Exchange and available on SEDAR at and elsewhere in documents that theScore files from time to time with securities regulatory authorities. Should one or more of these risks or uncertainties materialize, or should assumptions underlying the forward-looking statements prove incorrect, actual results could differ materially from the expectations expressed in these forward-looking statements. The Company does not intend, and does not assume any obligation, to update these forward-looking statements except as required by applicable law or regulatory requirements.