Gino Bottero – Integrated Content Editor


This week we meet Gino, the man behind all the great and creative sponsored content you see on theScore. 

1. What do you do at theScore?
I’m the Integrated Content Editor. I work with the sales and integrations teams to develop and package content integrations for sponsors, then coordinate their execution with the content staff.

2. How long have you been doing that for?
I’ve held this position since August, 2015.

3. What were you doing before that?
I’ve worked for theScore since 2010, working remotely as a live blogger for two and a half years, then as a news editor covering primarily the NFL and college sports for two years. Before that I worked mostly in sales.

4. What made you want to work here?
I’ve always been a big sports fan, and watched theScore television channel before the app had even hit flip phones. The television network was a great alternative to the other buttoned-up sports networks in Canada and that’s something I wanted to be a part of.

5. What is your favorite thing about working at theScore?
The people are great, the work environment is outstanding, but what’s best is the freedom we all have to be influencers on the products we’re offering. It’s rare to have the kind of autonomy we’re given to shape the user experience the way we do.

6. What’s the best ‘perk’ of working for theScore?
There aren’t many work environments that afford employees the opportunity to walk past the desks of the executive staff – and fewer still where those executives are open to discussing new ideas, ways to grow the company, their betting card from the previous night, or their irrational love of the Oakland Raiders.

7. What qualities does a person need to work at theScore?
Everyone at theScore’s done a great job of establishing a work culture that people want to be a part of. You need to have the personality to fit that culture. You need to be motivated and show initiative. You need to care about what you’re doing and sometimes be willing to put yourself out there.

8. Do you follow sports or esports closely?
I follow sports religiously. The Big Four sports leagues are my go to. I also follow the PGA, college football, and college basketball. I’m learning more about esports as I work alongside that team.

9. What teams do you follow and why?
When I was nine years old I watched a Boston Red Sox game at Fenway and fell in love with that park and that big green wall in left field. I’ve been a Red Sox fan ever since. While their years of ineptitude vastly outnumber a small window of greatness, I remain a fan of the San Francisco 49ers – watch Steve Young’s 49-yard scamper to beat the Vikings in ’88 and tell me you’re not. In the other leagues it’s all about geography – Maple Leafs and Raptors.

10. Besides theScore and theScore esports, what are the three mobile apps you can’t live without?
Twitter, Instagram, and Ritual – which is a godsend in King West.