What is your name and what do you do at theScore?
My name is Rory Barrs, Director of Content. I oversee the Content department, which is responsible for producing written, audio, and video content for theScore app.
What were you doing before working at theScore?
I was working in print as a writer and editor for the National Post. I joined theScore in 2014 as a Copy Editor and was later promoted to Supervisor, and then Director.
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Describe the culture of theScore in one word.
Educational. If you keep your eyes and ears open, there’s a lot of smart people in the office you can learn from.
What do you most look forward to as theScore continues to develop, either in the immediate future or long term?
theScore is known as an innovator that pushes the boundaries of traditional media, so I’m always interested to see what we do next. In-app Messaging is a new feature our company has been developing that lets fans interact around games as well as private message. I’m really looking forward to seeing how people respond and engage.
What’s more, the Content department, in conjunction with Marketing, is getting more involved in producing original video and podcasts – we’re off to an amazing start and sky’s the limit.
Do you follow any particular sports team/players/esports?
I’m a fan of all the local Toronto teams – the Raptors, Blue Jays, and Maple Leafs. Besides that, I have an ongoing love-hate relationship with the Cleveland Browns.
What are your favorite apps other than theScore?
I spend a lot of time on competing sports news apps. It’s part of my job to see what else is happening within our competitive landscape in case there’s something we, theScore, can improve on. Apart from that, I like catching up on my daily news with the New York Times and Twitter.
What is one thing on your bucket list which you haven’t achieved yet?
A dog. I love dogs but I’m just not home enough to care for one at this point. One day for sure.
Why do you think theScore has become one of the most popular sports apps in North America?
From a technical standpoint, the app is easy to use. It’s layout, functionality, and design are all incredibly user-friendly. Not to mention, the ability to follow your favorite leagues, teams, and players, and how consistently we deliver news updates, make theScore app the best in its kind.
From a brand standpoint, theScore app has a unique voice. I think sports fans appreciate that we approach news somewhat differently. We don’t take ourselves too seriously – at least not always – and aren’t afraid to create content that’s purely fun.
What is your fondest memory from working at theScore?
Getting promoted to Director of Content was the most memorable experience I’ve had at theScore. From a scale perspective, it was a huge jump in responsibility. I went from managing a team of 10 employees to the entire content department. It was also a valuable learning experience. As Director, I have the opportunity to work on more big-picture projects, collaborate with other departments, and gain more insight into the company as a whole. It’s been a very rewarding experience.
Rory was speaking to Alexander Faiz
Photo by Alexander Faiz