Company hits new monthly record for YouTube video views, breaks through 500,000 subscribers, and captures prestigious industry award
TORONTO, December 4, 2018: theScore, Inc. (TSX Venture: SCR) today announced a new monthly record for video views on its esports YouTube channel. The channel also broke through 500,000 subscribers, and picked-up a prestigious industry award for its coverage of the competitive video gaming scene.
theScore esports won Best Category Specific YouTube Channel at the 2018 Cynopsis Model D Awards in New York City, beating out a number of primetime competitors, including The Ellen Show.
The award follows a period of rapid growth for theScore’s esports business. Since January 2017, theScore’s YouTube subscriber base has grown from 30,000 to more than 500,000, with monthly video views on the platform rising from 1.5M to 15.6M in October.
This represented a new single-month viewership record for the company, reaffirming its position as one of the best performing esports YouTube channels across some of the most prominent teams and organizations in the industry.
Data provided by Social Blade, (November 2018): https://socialblade.com/
“theScore has built a large and highly-engaged audience of esports fans and we’re excited by the growth we’re seeing,” said John Levy, CEO and Founder of theScore. “We believe we are only just scratching the surface. As the esports industry itself continues to grow, theScore will be there to cover the stories behind the games and players esports fans love.”
theScore esports has achieved this success through its unique approach to video storytelling, creating a number of popular franchises, including its Best Of, Story Of, and Top 10 series.
The company also recently appointed Donald Reilley as Vice President of Esports Sales to lead monetization of its esports video offering across its platforms. Reilley was previously VP of Brand Partnerships at NewForm Entertainment, and has also held senior sales roles at Major League Gaming and Warner Bros. Entertainment Group.
Sr. Manager, Communications
Manager, Media Relations
Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.
About theScore Inc.
theScore’s mission is to create highly-engaging digital products and content that empower the sports fan’s experience. Its flagship mobile app ‘theScore’ is one of the most popular multi-sport news and data apps in North America, serving millions of fans a month. The Company also creates innovative digital sports experiences through its web, social and esports platforms. theScore (SCR) is publicly traded on the TSX Venture Exchange.
Forward-looking (safe harbour) statement
Statements made in this news release that relate to future plans, events or performances are forward-looking statements. Any statement containing words such as “may”, “would”, “could”, “will”, “believes”, “plans”, “anticipates”, “estimates”, “expects” or “intends” and other similar statements which are not historical facts contained in this release are forward-looking, and these statements involve risks and uncertainties and are based on current expectations. Such statements reflect theScore’s current views with respect to future events and are subject to certain risks, uncertainties and assumptions. Many factors could cause the Company’s actual results, performance or achievements to be materially different from any future results, performance or achievements that may be expressed or implied by such forward looking statements, including among other things, those which are discussed under the heading “Risk Factors” in the Company’s Annual Information Form and Short-form Prospectus as filed with the TSX Venture Exchange and available on SEDAR at www.sedar.com and elsewhere in documents that theScore files from time to time with securities regulatory authorities. Should one or more of these risks or uncertainties materialize, or should assumptions underlying the forward-looking statements prove incorrect, actual results could differ materially from the expectations expressed in these forward-looking statements. The Company does not intend, and does not assume any obligation, to update these forward-looking statements except as required by applicable law or regulatory requirements.