Meet the Team – Jennifer Herd

Who are you and what do you do at theScore?
I’m Jennifer Herd and I’m a Digital Sales Designer at theScore. I create deck proposals and ad campaigns for our clients to be featured on our app.

How long have you been working at theScore?
I’ve been working at theScore for almost six years. I have worked for other companies as a designer in various roles. My last job was at a media company that worked with specialty cable channels and online content. It was a lot of fun at first – I did everything from creating advertisements to providing illustrations and comics for a (now-defunct) comedy website. Over time, the company changed direction and I realized it wasn’t a good fit for me anymore. I was glad when the opportunity to work at theScore presented itself.

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Describe the culture of theScore in one word.
Vibrant. There’s a lot of talented people working at theScore who all come from different backgrounds and walks of life. It’s inspiring to see such a diverse group of people come together and work towards a common goal. Also, I’m in my mid-30s, and many of my teammates are much younger. This comes in handy when I want to learn new lingo. I probably would’ve never known what the word ‘yeet’ means if I worked anywhere else.

Do you follow any particular sports/esports/teams?
I’ve always enjoyed watching the Leafs play, but I didn’t really start paying attention to how the NHL works until I started working here. As someone who doesn’t have a background in sports, I’m starting to learn why there are so many passionate fans. Now I look forward to hockey season every year.

What’s the best “perk” of working for theScore?
The social aspect. There’s always someone to eat lunch with, and it’s nice to hang out and chat when I’m not too busy.

Name somebody, dead or alive, you’d want to meet and why?
I grew up in a very science-oriented household, so Carl Sagan was a big part of my education as a kid. I’d love to meet him. He created a series called Cosmos in the ‘70s that touched on a lot of important topics that are still relevant. The series managed to explain the universe in such a way that really put our existence into perspective, and as a kid, I found that to be fascinating. I’ve read many of his novels as well.

What are your favourite apps other than theScore?
I’m not someone who’s very attached to their phone, although I’m trying to change now that I’ve worked for an app company for so long. I have a terrible phone, which I purchased because it was cheap! The most use my phone gets is when I’m texting friends and family or killing time playing Tetris, which surprisingly works on this potato phone. I’m hoping to upgrade to something new this year.

Why do you think theScore has become one of the most popular sports apps in North America?
I started working at theScore when it was a lot smaller than it is now. I joined in 2013, shortly after the television side went to Rogers. Since then, it snowballed very quickly into the company it is today. I think that has to do with the young professionals who really understand sports and work well together.

What is your fondest memory from working at theScore?
In recent years, theScore started holding annual Halloween costume contests. In 2017, I threw together sort of a forest demon costume (handmade horns, a flower crown, spooky makeup). But before they decided on a winner, the three finalists had to compete in a dance-off. I’m not exactly known for my moves and wasn’t overly pleased to have to do this in front of my team, but at least I made everyone laugh. And it was worth it because I won first prize. It’s definitely one of my fondest and most embarrassing memories from working at theScore. I just really hope I’m not on Youtube somewhere.

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