What do you do at theScore?
I’m the Managing Director of Sales in Canada and help connect advertisers to our audiences through multiple department’s efforts.
How long have you been working at theScore?
I’ve been working here for eight and a half years. Which is approximately 160 “media years.”
What’s the best perk of working at theScore?
Constantly being surrounded by content that you love – sports – is a great perk for me. But looking at it from another’s point of view, everyone can find their subject of passion at theScore. We’ve got die-hard NFL fans, CS:GO fans, and people who don’t pay attention to sports at all. Developing a world-leading app gets them going. You get to meet some very interesting people from diverse backgrounds and interests at theScore. That is certainly a great perk.
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What’s your favorite part about theScore app?
It’s intuitiveness and simplicity. I think that often a lot of properties, whether it be web or app, sometimes get a bit over complicated and try to do too much. It can be frustrating and often overwhelming. This is a competitive space in mobile with fickle attention spans. theScore has always thrived to provide an individual user with the exact content they are looking for; when they want to see it. Understanding the services an app provides to sports fans has allowed us to continue to develop our utility into new frontiers of the sports media landscape.
What qualities does a person need to work at theScore?
Curiosity, open-mindedness, and drive. There is so much information in this company that you can leverage for your own personal development, regardless of the field of expertise. Being an ambitious person helps you maximize the amount of information that’s available in this company.
What’s your fondest memory of working at theScore?
Getting my job! Personally, I was a massive fan of the channel and how they were changing the sports media landscape with their personalities, programming, and most applicable to me, their new app I had on my super cool Blackberry. Professionally, I had the privilege of working in a great small group at an ad agency prior to theScore that allowed me to work with a wide range of partners. I was a client of theScore’s working to get an automotive brand into some new digital tactics. When a job popped up on the “dark side” (as we called it on the agency side), I jumped at the opportunity. Sharing these early days at theScore with several others who are still great friends was a real treat.
Do you follow any particular sports/esports/teams?
I’ve been a diehard Toronto Raptors fan since day one. Leafs and Jays as well. Grew up in the late 80s and early 90s when the Jays were hitting their stride. I’m lucky to remember watching the back-to-back ‘92/’93 World Series, jumping around on my bed when that happened. I still have the cassette tapes with all the commercials, but no VCR… Hopefully, the Raptors winning the 2019 NBA Championship has created some of the same memories for Canadian kids today.
What was your childhood nickname?
Hoff. We had a Jeff/Geoff “auditory conflict” in our friend group and instead of always just confusing people, we shortened it to Hoff over the years. Geoff to Ge-hoff, a brief stint as Hoffeal Araujo, finally Hoff. This all sounds quite stupid as I’m saying it.
What are three things still left on your bucket list?
Retiring, kids and family, and living abroad. Maybe New Zealand.
Who inspires you?
My parents, my wife, my sister, my entire family really. My childhood friends have all inspired each other as well. It’s been cyclical. We all feed off of each other and are extremely supportive of one another and our ambitions. Each of us push one another to be the best professional, husband, dad, or slo-pitch softball player (kidding, but seriously), whatever it is. Growing up with this group of friends since I was a kid, I’m very fortunate to have the support crew that I have.
Interviewed by Michael Cooper.