Channel continues its rapid growth through industry-leading coverage of competitive gaming
TORONTO, November 13, 2019 – Score Media and Gaming Inc. (TSX Venture: SCR) (“theScore”) announced today that its competitive gaming content offering ‘theScore esports’ has now passed one million subscribers on its industry-leading YouTube channel.
The milestone is a result of the channel’s strategy to break-down the barriers that often make the subject of esports inaccessible for many, producing content for both hardcore and casual gaming fans alike through the largest dedicated esports content team anywhere. More than 30 content creators produce up to eight videos each week across theScore esports’ popular franchises, including “The Story Of”, “Esports Shorts” and “Don’t @ Me”, which routinely reach six-to-seven figure viewership within days of publishing.
Featuring dynamic video storytelling and a nimble approach to content development, the channel delivers the biggest news and features from across competitive gaming. theScore esports team also works directly with major brands — most recently entertainment company Ubisoft and technology company Nvidia — to deliver custom content and strategic integrations.
“We’re incredibly proud of our growth rate and the success we’ve found across theScore esports’ video franchises,” said Aubrey Levy, VP of Content & Marketing at theScore. “Our focus is on producing premium video storytelling that is equally entertaining and approachable for all levels of fandom. We’re thrilled at how audiences have responded to our content, and we thank our loyal fanbase for all of their support in helping us hit one million subscribers.
“As we’ve already seen through our recent partnerships with Ubisoft and Nvidia, the reach and engagement of our video content has also created exciting opportunities for brands. Through our in-house team of esports industry experts and content creators, theScore esports is the perfect partner for those looking to engage with a large and highly-coveted audience of competitive gaming fans.”
theScore esports has quickly developed an unparalleled following as a leading trusted and independent media outlet, providing competitive gaming fans globally with unrivaled access and insight into the titles, leagues, players, and personalities they love. In Q4 F2019 (June – August 2019), theScore esports achieved a new quarterly record of 85 million total video views, representing year-over-year growth of 157%, with its subscriber growth trajectory substantially outpacing other major esports and traditional sports channels on YouTube.
For more information:
Sr. Manager, Communications
Score Media and Gaming Inc.
Email: [email protected]
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About Score Media and Gaming Inc.
Score Media and Gaming Inc. empowers millions of sports fans through its digital media and sports betting products. Its media app ‘theScore’ is one of the most popular in North America, delivering fans highly-personalized live scores, news, stats, and betting information from their favorite teams, leagues, and players. The Company’s mobile sports betting app ‘theScore Bet’ delivers an immersive and holistic mobile sports betting experience. Natively built for iOS and Android devices, theScore Bet is deeply integrated with theScore’s media app and is currently available to place wagers in New Jersey. Publicly traded on the TSX Venture Exchange (SCR), theScore also creates and distributes innovative digital content through its web, social and esports platforms.
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