NEW YORK, August 14 2013 – theScore, Inc. (TSX Venture: SCR) (“theScore”) today announced a major partnership with Jack Link’s Beef Jerky and its agency Carmichael Lynch to support baseball coverage on its popular mobile sports app “theScore.”

The deal includes sponsorship of unique, customized baseball-themed content, such as “Snackable Facts” delivered via dynamic banners and 60-second videos, providing baseball fans with interactive features while showcasing the Jack Link’s brand to users of theScore on iOS and Android devices.

“We’re always excited to develop integrated customized campaigns with clients that deliver amazing value and great brand exposure while also giving sports fans useful, relevant and unexpected content so this partnership with Jack Link’s is perfect,” said Ethan Ross, Senior Vice President, Global Sales at theScore, Inc.

“Partnering with theScore was a natural fit for Jack Link’s,” said Kevin Papacek, director of marketing for Jack Link’s. “We love to help sports fans ‘Feed Their Wild Side’ with custom content that’s only available with this platform.”

The campaign’s “Snackable Facts” go beyond the usual mainstream baseball-stats, focusing instead on irreverent and entertaining trivia, such as “Why is Oakland’s mascot an elephant?” and “Who is the most dapper manager in Pirates history?” Many will also be customized in real time so users see trivia relating to the games they’re tracking within the app. The videos are called “Who Tweeted That?” and include off-the-wall tweets from professional players, with users invited to guess who sent them.

theScore’s in-house design team created several custom executions including in–app rich media expandable and interstitial units. The campaign also includes big box and leaderboard display advertising on and a social media element.

For more information:

James Bigg
Manager, Communications
theScore, Inc.
Tel: 416.479.8812 ext. 2366
Email: [email protected]

Bob Ringer
Carmichael Lynch Spong
Tel: 612.375.8548
Email: [email protected]

About theScore Inc.
theScore is the ultimate, personalized mobile experience which serves a new generation of sports fans. By providing an insanely addictive combination of real-time engagement and shared experiences, theScore connects sports fans to what they love, dispensing real-time sports news, scores, fantasy information and alerts while creating and curating content which is compelling, relevant and seamlessly shareable.

JACK LINK’S BEEF JERKY – Feed Your Wild Side
Headquartered in Minong, Wis., Jack Link’s is the leader in the meat snack category and fastest-growing meat snack manufacturer worldwide. The Jack Link’s brand represents a heritage of quality and consumer trust. Well known for its iconic Messin’ With Sasquatch advertising campaign, Jack Link’s offers more than 100 premium meat snack products at retail outlets in more than 40 countries. Check out for more information on the brand.

Forward-looking (safe harbour) statement
Statements made in this news release that relate to future plans, events or performances are forward-looking statements.  Any statement containing words such as “may”, “would”, “could”, “will”,  “believes”, “plans”, “anticipates”, “estimates”, “expects” or “intends” and other similar statements which are not historical facts contained in this release are forward-looking, and these statements involve risks and uncertainties and are based on current expectations. Such statements reflect theScore’s current views with respect to future events and are subject to certain risks, uncertainties and assumptions. Many factors could cause the Company’s actual results, performance or achievements to be materially different from any future results, performance or achievements that may be expressed or implied by such forward looking statements, including among other things, those which are discussed under the heading “Risk Factors” in the Company’s Listing Application as filed with the TSX Venture Exchange and available on SEDAR at and elsewhere in documents that theScore files from time to time with securities regulatory authorities. Should one or more of these risks or uncertainties materialize, or should assumptions underlying the forward-looking statements prove incorrect, actual results could differ materially from the expectations expressed in these forward-looking statements. The Company does not intend, and does not assume any obligation, to update these forward-looking statements except as required by applicable law or regulatory requirements.