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The business end of the season is now in sight for baseball fans. And the latest update to theScore app on iOS takes you closer to the action than ever before.

We’ve made major improvements to our box scores, delivering deeper stats and dynamic graphics showcasing scoring plays and data on pitchers. We’ll also give you an instant snapshot of what’s happening in real-time, pitch-by-pitch, including graphics for batter hot zones and pitch location.

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TORONTO, March 27 2014 – Free sports app theScore (TSX Venture: SCR) is ready to deliver baseball fans the best mobile-first coverage this season, including a host of deep personalization features allowing fans to track their favorite teams and players.

theScore offers real-time news, stats and scores, as well as a host of customization features that are perfect for fantasy baseball tracking, including:

  • Feed: A hyper-personalized way to get mobile-first scores, stats and news for all your favorite teams. Select which teams and players you want to follow, and Feed delivers the very latest on your favorites in real-time, in one place. Perfect for staying on top of multiple games during a busy night of baseball action.
  • Player Alerts: Get alerts whenever a player you’re following is involved in something significant, including every at-bat, hit, run, stolen base and RBI. You’ll be the first to know if they’ve been dropped from the line-up or involved in other breaking news. You’ll also be notified when a pitcher is starting, or when he records a win, earns a save or gets pulled from the game – ideal for following your fantasy roster.
  • Real Time News: theScore’s content team delivers the very latest baseball news via its unique mobile-first style that breaks down the biggest stories into the most important elements, tracking each development in real time, accompanied by rich images and tweets – perfect for consumption on mobile devices.

“theScore’s deep personalization options are perfect for tracking all the action in real-time from your mobile device this baseball season,” said John Levy, Chairman and CEO of theScore, Inc. “Whether you’re enjoying a day at the ballpark or following the action while on the go, our Feed feature makes it simple to stay on top of the performances of the teams and players you really care about.”

For more information:

James Bigg
Manager, Communications
theScore, Inc.
Tel: 416.479.8812 ext. 2366
Email: james.bigg@thescore.com

About theScore Inc.
theScore creates mobile-first sports experiences, connecting fans to what they love through an addictive combination of real-time news, scores, fantasy information and alerts while creating and curating content that is mobile optimized, comprehensive, customizable and seamlessly shareable. theScore is available on iOS, Android, BlackBerry and Windows Phone devices.

Forward-looking (safe harbour) statement
Statements made in this news release that relate to future plans, events or performances are forward-looking statements.  Any statement containing words such as “may”, “would”, “could”, “will”,  “believes”, “plans”, “anticipates”, “estimates”, “expects” or “intends” and other similar statements which are not historical facts contained in this release are forward-looking, and these statements involve risks and uncertainties and are based on current expectations. Such statements reflect theScore’s current views with respect to future events and are subject to certain risks, uncertainties and assumptions. Many factors could cause the Company’s actual results, performance or achievements to be materially different from any future results, performance or achievements that may be expressed or implied by such forward looking statements, including among other things, those which are discussed under the heading “Risk Factors” in the Company’s Annual Information Form as filed with the TSX Venture Exchange and available on SEDAR at www.sedar.com and elsewhere in documents that theScore files from time to time with securities regulatory authorities. Should one or more of these risks or uncertainties materialize, or should assumptions underlying the forward-looking statements prove incorrect, actual results could differ materially from the expectations expressed in these forward-looking statements. The Company does not intend, and does not assume any obligation, to update these forward-looking statements except as required by applicable law or regulatory requirements.

Top News

The biggest new feature to land on our latest iOS update was Feed – but we also made another, more subtle change to make it even easier to get the mobile-first, real-time sports news you care about. Our Top News section is now filtered by league, allowing you to easily swipe between content, drilling down to the stories you want to see.

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FINAL Feed iPhone 1

– iOS update delivers major enhancements to personalized “My Score” feature                                                                                                                                                                                                   

TORONTO, December 16, 2013 – theScore, Inc. (TSX Venture: SCR) (“theScore”) today gave sports fans a new integrated, hyper-personalized way to get mobile-first scores, stats and news for all their favorite teams and fantasy players through its latest iOS app update.

theScore’s customizable “My Score” section now includes “Feed” – a feature allowing users to create their own continuously updated stream of sports content, combining all the information on the leagues, teams and players the user is following in one place.

theScore’s deep player data coverage also makes Feed the perfect fantasy sports tracking tool, giving fans live updates on how their favorite players are performing in real-time.

“Like every feature we develop, Feed is designed to offer sports fans a completely mobile-first experience,” said Jonathan Savage, theScore’s SVP Product. “Feed builds on My Score’s personalization features, putting you completely in control of your experience, placing your teams, players and leagues front and center, with content perfectly delivered for mobile consumption.”

News updates will continue to be delivered using theScore’s unique mobile-first approach, where up-to-the-minute content is presented in “snackable bites” that break down the biggest stories into the most important elements – stacking each update on top of the last.

The iOS update also includes improvements to the Top News section, making it easier to filter news by league. Similar features will arrive on theScore for Android in the New Year.

theScore is available on iOS, Android, BlackBerry and Windows Phone devices and its mobile platforms are used by about five million users a month.

For more information:

James Bigg
Manager, Communications
theScore, Inc.
Tel: 416.479.8812 ext. 2366
Email: james.bigg@thescore.com

About theScore Inc.
theScore creates mobile-first sports experiences, connecting fans to what they love through an addictive combination of real-time news, scores, fantasy information and alerts while creating and curating content that is mobile optimized, comprehensive, customizable and seamlessly shareable.

Forward-looking (safe harbour) statement
Statements made in this news release that relate to future plans, events or performances are forward-looking statements.  Any statement containing words such as “may”, “would”, “could”, “will”,  “believes”, “plans”, “anticipates”, “estimates”, “expects” or “intends” and other similar statements which are not historical facts contained in this release are forward-looking, and these statements involve risks and uncertainties and are based on current expectations. Such statements reflect theScore’s current views with respect to future events and are subject to certain risks, uncertainties and assumptions. Many factors could cause the Company’s actual results, performance or achievements to be materially different from any future results, performance or achievements that may be expressed or implied by such forward looking statements, including among other things, those which are discussed under the heading “Risk Factors” in the Company’s Listing Application as filed with the TSX Venture Exchange and available on SEDAR at www.sedar.com and elsewhere in documents that theScore files from time to time with securities regulatory authorities. Should one or more of these risks or uncertainties materialize, or should assumptions underlying the forward-looking statements prove incorrect, actual results could differ materially from the expectations expressed in these forward-looking statements. The Company does not intend, and does not assume any obligation, to update these forward-looking statements except as required by applicable law or regulatory requirements.

FINAL Feed iPhone 1

theScore for iOS got a fresh update today – complete with a brand new feature that makes it easier than ever to access all your favorite league, team and player news in one place. “Feed” can be found in My Score, and delivers your very own customized stream of sports content.

Read the full article

NFL News

– Huge iOS update gives fans the most comprehensive, curated news in real time                                                                                                                                 

TORONTO, August 29 2013 – theScore, Inc. (TSX Venture: SCR) (“theScore”) today announced a major update to its app for iPhone and iPad, transforming its news offering to provide a truly mobile-first, comprehensive, curated and real-time experience for sports fans.

The news sections across every league on theScore will now deliver up-to-the-minute content, presented in “snackable bites” that break down the biggest stories into the most important elements – stacking each update on top of the last, accompanied by richer visuals and multimedia, including videos and tweets.

“Fans want a unique experience when it comes to following the stories, leagues, teams and players that matter to them on their mobile devices,” said John Levy, Chairman and CEO of theScore. “They’re looking for quick, bite-sized bursts of information, updated as soon as something happens. So that’s what theScore now gives them 24/7.”

In preparing for one of the biggest updates since its App Store debut in 2008, theScore has built a 35-strong mobile-first newsroom, powered by an in-house, custom-designed Content Management System (CMS) that allows writers and editors to deliver mobile news to the user quicker than ever.

CONTENT-TEAM JPG

theScore’s latest update has also made it easier to follow teams, leagues and players, as well as adding Player Alerts for NFL and MLB – plus a brand new tool to compare fantasy league picks. Updated features include:

The best mobile sports news: Real time – all the time. theScore now delivers the most comprehensive mobile sports news available, with content created and curated from the most trusted sources and updated in real time by theScore’s in-house Content Team.

NFL News

Top News & Hot Games: With Top News, theScore gathers all the biggest sports stories in one place, making it easy to stay up-to-date. Want to know what games to keep an eye on? Hot Games gathers all the most popular events, showing what’s trending at that moment and what’s coming-up, so sports fans won’t miss a thing.

NFL and MLB Player Alerts: Already available for NHL and NBA, Player Alerts now arrive for MLB and NFL. Users are notified in real-time when a player they’re following makes a major scoring play or is involved in breaking news – a perfect tool for fantasy league players.

Follow via Star: theScore’s made it even simpler to follow what matters to sports fans. Just tap the star in the top right corner of the screen to instantly follow the league, team, game or player currently being viewed.

Breaking News Alerts for Every League, Team, and Player: Subscribe to Breaking News Alerts for any league, team or player in the app and theScore sends them straight to the user’s mobile device as soon as a major story breaks.

Player Compare: Sports fans can now select players from almost any league and compare their vital stats side-by-side before making any fantasy league roster moves.

Android versions of these features are slated for the fall. theScore is available on iOS, Android, BlackBerry and Windows Phone devices. Its mobile platforms are used by an average of 4.5 million monthly active users.

For more information:

James Bigg
Manager, Communications
theScore, Inc.
Tel: 416.479.8812 ext. 2366
Email: james.bigg@thescore.com

About theScore Inc.
theScore is dedicated to providing the ultimate, personalized mobile sports experience. We connect sports fans to what they love, dispensing real-time sports news, scores, fantasy information and alerts while creating and curating mobile-first content that is comprehensive, customizable and seamlessly shareable.

Forward-looking (safe harbour) statement
Statements made in this news release that relate to future plans, events or performances are forward-looking statements.  Any statement containing words such as “may”, “would”, “could”, “will”,  “believes”, “plans”, “anticipates”, “estimates”, “expects” or “intends” and other similar statements which are not historical facts contained in this release are forward-looking, and these statements involve risks and uncertainties and are based on current expectations. Such statements reflect theScore’s current views with respect to future events and are subject to certain risks, uncertainties and assumptions. Many factors could cause the Company’s actual results, performance or achievements to be materially different from any future results, performance or achievements that may be expressed or implied by such forward looking statements, including among other things, those which are discussed under the heading “Risk Factors” in the Company’s Listing Application as filed with the TSX Venture Exchange and available on SEDAR at www.sedar.com and elsewhere in documents that theScore files from time to time with securities regulatory authorities. Should one or more of these risks or uncertainties materialize, or should assumptions underlying the forward-looking statements prove incorrect, actual results could differ materially from the expectations expressed in these forward-looking statements. The Company does not intend, and does not assume any obligation, to update these forward-looking statements except as required by applicable law or regulatory requirements.

theScore App

NEW YORK, August 14 2013 – theScore, Inc. (TSX Venture: SCR) (“theScore”) today announced a major partnership with Jack Link’s Beef Jerky and its agency Carmichael Lynch to support baseball coverage on its popular mobile sports app “theScore.”

The deal includes sponsorship of unique, customized baseball-themed content, such as “Snackable Facts” delivered via dynamic banners and 60-second videos, providing baseball fans with interactive features while showcasing the Jack Link’s brand to users of theScore on iOS and Android devices.

“We’re always excited to develop integrated customized campaigns with clients that deliver amazing value and great brand exposure while also giving sports fans useful, relevant and unexpected content so this partnership with Jack Link’s is perfect,” said Ethan Ross, Senior Vice President, Global Sales at theScore, Inc.

“Partnering with theScore was a natural fit for Jack Link’s,” said Kevin Papacek, director of marketing for Jack Link’s. “We love to help sports fans ‘Feed Their Wild Side’ with custom content that’s only available with this platform.”

The campaign’s “Snackable Facts” go beyond the usual mainstream baseball-stats, focusing instead on irreverent and entertaining trivia, such as “Why is Oakland’s mascot an elephant?” and “Who is the most dapper manager in Pirates history?” Many will also be customized in real time so users see trivia relating to the games they’re tracking within the app. The videos are called “Who Tweeted That?” and include off-the-wall tweets from professional players, with users invited to guess who sent them.


theScore’s in-house design team created several custom executions including in–app rich media expandable and interstitial units. The campaign also includes big box and leaderboard display advertising on theScore.com and a social media element.

For more information:

James Bigg
Manager, Communications
theScore, Inc.
Tel: 416.479.8812 ext. 2366
Email: james.bigg@thescore.com

Bob Ringer
Carmichael Lynch Spong
Tel: 612.375.8548
Email: jacklinks@clynch.com

About theScore Inc.
theScore is the ultimate, personalized mobile experience which serves a new generation of sports fans. By providing an insanely addictive combination of real-time engagement and shared experiences, theScore connects sports fans to what they love, dispensing real-time sports news, scores, fantasy information and alerts while creating and curating content which is compelling, relevant and seamlessly shareable.

JACK LINK’S BEEF JERKY – Feed Your Wild Side
Headquartered in Minong, Wis., Jack Link’s is the leader in the meat snack category and fastest-growing meat snack manufacturer worldwide. The Jack Link’s brand represents a heritage of quality and consumer trust. Well known for its iconic Messin’ With Sasquatch advertising campaign, Jack Link’s offers more than 100 premium meat snack products at retail outlets in more than 40 countries. Check out JackLinks.com for more information on the brand.

Forward-looking (safe harbour) statement
Statements made in this news release that relate to future plans, events or performances are forward-looking statements.  Any statement containing words such as “may”, “would”, “could”, “will”,  “believes”, “plans”, “anticipates”, “estimates”, “expects” or “intends” and other similar statements which are not historical facts contained in this release are forward-looking, and these statements involve risks and uncertainties and are based on current expectations. Such statements reflect theScore’s current views with respect to future events and are subject to certain risks, uncertainties and assumptions. Many factors could cause the Company’s actual results, performance or achievements to be materially different from any future results, performance or achievements that may be expressed or implied by such forward looking statements, including among other things, those which are discussed under the heading “Risk Factors” in the Company’s Listing Application as filed with the TSX Venture Exchange and available on SEDAR at www.sedar.com and elsewhere in documents that theScore files from time to time with securities regulatory authorities. Should one or more of these risks or uncertainties materialize, or should assumptions underlying the forward-looking statements prove incorrect, actual results could differ materially from the expectations expressed in these forward-looking statements. The Company does not intend, and does not assume any obligation, to update these forward-looking statements except as required by applicable law or regulatory requirements.