By Kenny Norton
Digital Marketing Manager

20000 fans July 2013 FINAL

theScore on Instagram reached a massive milestone this week: 20,000 followers. We’ve been delighted and humbled at the rate our community on the photo and video sharing social network has grown, and we thank everyone responsible for making theScore one of the most followed Canadian-based companies on the platform. Our engagement on Instagram has been huge, totalling more than 500,000 likes and 20,000 comments in the first six months of 2013 alone.
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theScore has updated its iOS app to include a new feature called Player Alerts, where users can receive push notifications when a particular player from the NHL, NBA, MLB and NFL scores a goal, makes an assist or receives a penalty. The latter two leagues will be later added this summer and fall. Other alert options include vital player news such as injuries.

Below is an example of what a Player Alert will look like on your lock screen:

Thescore player alerts

Jonathan Savage, VP of Product at theScore said “For fantasy sports fans this feature is a real game-changer,” and also “theScore has always been the perfect app for the sports fan on-the-go and now – with Player Alerts – weddings, dinner dates or business meetings will never get in the way of tracking your fantasy sports team.”

Player Alerts for Android will come later this fall. Other features part of today’s update include better social sharing, deeper league stats when in landscape view, improved alerts management including the addition of “Default Alerts” and the inclusion of a new on-boarding tutorial to teach users how to follow their favourite teams.

theScore tells us their app is being used by more than 4.2 million active mobile users per month and this update makes it the first major sports app to offer Player Alerts.

If you’re a fantasy sports freak, this new feature is going to change your life–for the better or worse. Back in late April, theScore secured $16 million in private placement financing.

Click here to download theScore for iOS–it’s free. Let us know how you like this update.

– theScore becomes first major sports app to offer Player Alerts, creating a dynamic new tool for fantasy league tracking 

TORONTO – June 6, 2013: Leading free sports app theScore today unveiled a brand new feature to make playing fantasy sports even easier – Player Alerts.

With theScore’s new Player Alerts, fans will be notified in real time when someone on their roster scores a goal, makes an assist or receives a penalty. They’ll also be sent alerts about vital player news, such as injuries.

Player Alerts are part of the latest update for theScore for iOS and are currently available for NHL and NBA leagues, with MLB coverage following this summer and NFL coverage arriving in time for the start of the new season.

“For fantasy sports fans this feature is a real game-changer,” said Jonathan Savage, VP of Product at theScore. “theScore has always been the perfect app for the sports fan on-the-go and now – with Player Alerts – weddings, dinner dates or business meetings will never get in the way of tracking your fantasy sports team.”

Player Alerts for Android are due in the fall, while this latest update for iOS also includes:

  • Better Social Sharing: A more intuitive menu offering Facebook tagging and Twitter @ mentions.
  • Deeper League Stats: Flip your device horizontal in the “Standings” area to see even more stats.
  • Improved Alerts Management: We’ve made it easier to configure and customize the way alerts work and also added “Default Alerts” so you can choose which you automatically receive when you follow teams, events, players, and leagues.
  • Optional On-boarding: A new optional on-boarding tutorial that will teach you how to follow your favorite teams and become familiar with the app’s key features.

theScore is used by more than 4.2 million monthly mobile active users. It is available on Android, iPhone, BlackBerry, Windows Phone, iPad and iPad mini and mobile web. Click here to download.

For more information:

James Bigg
Manager, Communications
theScore, Inc.
Tel: 416-479-8812 ext. 2366
Email: [email protected]

Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

About theScore Inc.
theScore is a sports technology company that provides fans with the ultimate, personalized mobile sports experience through its mobile apps and website. Users are provided with a comprehensive, customizable service that dispenses real-time sports news, scores, fantasy information and alerts, alongside compelling, relevant content that allows for seamless social sharing by users. theScore also enables advertisers to engage with users across theScore’s mobile and web platforms and offers them a combination of reach, relevance, and customizable advertising and sponsorship products.

Forward-looking (safe harbour) statement
Statements made in this news release that relate to future plans, events or performances are forward-looking statements.  Any statement containing words such as “may”, “would”, “could”, “will”,  “believes”, “plans”, “anticipates”, “estimates”, “expects” or “intends” and other similar statements which are not historical facts contained in this release are forward-looking, and these statements involve risks and uncertainties and are based on current expectations. Such statements reflect theScore’s current views with respect to future events and are subject to certain risks, uncertainties and assumptions. Many factors could cause the Company’s actual results, performance or achievements to be materially different from any future results, performance or achievements that may be expressed or implied by such forward looking statements, including among other things, those which are discussed under the heading “Risk Factors” in the Company’s Listing Application as filed with the TSX Venture Exchange and available on SEDAR at and elsewhere in documents that theScore files from time to time with securities regulatory authorities. Should one or more of these risks or uncertainties materialize, or should assumptions underlying the forward-looking statements prove incorrect, actual results could differ materially from the expectations expressed in these forward-looking statements. The Company does not intend, and does not assume any obligation, to update these forward-looking statements except as required by applicable law or regulatory requirements.

By Jonathan Savage
VP, Product

It’s always an exciting moment for us when a new app update for theScore goes live. But it’s particularly thrilling when we’re able to announce a new feature that so many of our users have been craving.

We’re very lucky that we get to chat to sports fans every single day – whether that be on Twitter, Facebook or through feedback – and one of the most popular requests we receive is for Player Alerts, allowing fans to track individual player performances.

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Data Point: 120%


By late 2010, the digital properties of TV sports channel, theScore, had almost 1.5 million monthly users, two of the world’s most popular sports apps for BlackBerry and iPhone — serving up a mobile-optimized player, team, game and event scores, news, betting lines and commentary — and their advertising revenue made up 15% of theScore’s total. In the eyes of John Levy, CEO and largest shareholder of Score Media Inc., theScore’s digital ad sales had the potential to eclipse TV revenue in three to five years.

But Mr. Levy would have to make sure he and his partners positioned the company and its products the best way possible in order to unlock and maximize value.


Mr. Levy needed tangible results to justify putting the company’s digital properties front and centre. He found it in theScore App’s rate of user growth and audience makeup in 2010. Specifically, from Sept. 2009 to Sept. 2010, the app’s monthly active user totals jumped 120%, to 1.4 million per month. And most of those were in the U.S. “We saw the numbers coming in quicker than we expected,” says John Levy. “And three for one they’re coming from the States. And it was like: ‘Wow, we’ve really got a tiger by the tail.’”


The growth in 2010 validated the product strategy. theScore’s apps were selling themselves in the U.S., without any TV presence. Therefore, the immediate challenge there became a matter of repeating, refining and building out the formula. More features, alerts, tools, commentary, personalization; a new soccer app to test global waters — all of these moves pushed monthly visits past three million.

Progress was bumpier on the company front. Last August minority partner Rogers Media announced it would buy the TV channel but the purchase didn’t include theScore App or Instead, Levy, Rogers and other former Score Media shareholders spun those off into a new company, theScore Inc.


Today, unique monthly visits to theScore’s mobile apps and web are around 4.2-million.

In April, theScore Inc. closed a $16-million financing deal led by Relay Ventures, a mobile-focused venture capital fund based in Toronto and Palo Alto, California. In one swoop, the investment validates the business and the spinoff strategy. John Levy says the first thing they’ll do with the money is expand theScore’s sales and marketing presence in the U.S. “It’s time to get the messaging out.”

Our mock-up of a Time front page.

What Time magazine COULD look like if we were on the cover.

By Jonathan Savage

OK – so we didn’t really make the cover of Time magazine. The photo above is our own play on the publication’s annual “Man of the Year” edition. But theScore App DID find itself featured on the world famous magazine’s website this week, named as one of the 50 Must-Have Apps for iPad.

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With the 2013 March Madness basketball tournament in full swing, you may want to stay informed with up-to-the-second scores and the latest news, and you can with theScore Mobile for iPhone and iPad. With theScore Mobile, you can receive notifications when games start and close, the score at halftime, and news about your favorite teams and players.

In addition to keeping track of scores and news for March Madness, theScore Mobile also includes a scrollable, swipeable bracket. You can even pinch to zoom in and out to see more or less of the bracket.

The great thing about theScore is that it’s not only a basketball and March Madness app; it also covers football, hockey, baseball, mixed martial arts, soccer, auto racing, golf, tennis, and lacrosse. So if you follow all sports, theScore Mobile can stay on your home screen all year.

Are you following the NCAA March Madness basketball tournament this year? What team are you rooting for? If you pick this one up, let us know what you think!