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– Mobile sports company hits 5.1 million monthly mobile active users in January 

TORONTO, February 4 2014 – theScore, Inc. (TSX Venture: SCR) (“theScore”) today set a new user record, with 5.1 million sports fans using its mobile platforms to stay on top of the real-time news, scores and stats from their favorite leagues, teams and players in January.

The latest monthly mobile active user figure shows 42% growth for the same period in 2013, and builds upon the previously reported strong numbers recorded in Q1 F2014 in terms of user and revenue growth. User engagement also soared in January, with user sessions climbing 93% year-over-year, reaching 161 million.

“Passing five million monthly active users and seeing such enormous growth in user engagement is testament to the hard work of our team in creating a truly comprehensive and personalized experience for sports fans on mobile devices,” said John Levy, Chairman and CEO of theScore. “We thank every single person who uses theScore and look forward to continuing our growth by introducing millions more to our unique, mobile-first approach.”

Sports fans can expect even deeper, mobile-first coverage on theScore in the coming weeks and months, including the Winter Olympics, the NCAA Men’s Basketball Championship, the NHL play-offs and the build-up to this summer’s World Cup in Brazil. theScore is available on iOS, Android, BlackBerry and Windows Phone devices.

For more information:

James Bigg
Manager, Communications
theScore, Inc.
Tel: 416.479.8812 ext. 2366
Email: [email protected]

About theScore Inc.
theScore creates mobile-first sports experiences, connecting fans to what they love through an addictive combination of real-time news, scores, fantasy information and alerts while creating and curating content that is mobile optimized, comprehensive, customizable and seamlessly shareable.

Forward-looking (safe harbour) statement
Statements made in this news release that relate to future plans, events or performances are forward-looking statements.  Any statement containing words such as “may”, “would”, “could”, “will”,  “believes”, “plans”, “anticipates”, “estimates”, “expects” or “intends” and other similar statements which are not historical facts contained in this release are forward-looking, and these statements involve risks and uncertainties and are based on current expectations. Such statements reflect theScore’s current views with respect to future events and are subject to certain risks, uncertainties and assumptions. Many factors could cause the Company’s actual results, performance or achievements to be materially different from any future results, performance or achievements that may be expressed or implied by such forward looking statements, including among other things, those which are discussed under the heading “Risk Factors” in the Company’s Annual Information Form as filed with the TSX Venture Exchange and available on SEDAR at www.sedar.com and elsewhere in documents that theScore files from time to time with securities regulatory authorities. Should one or more of these risks or uncertainties materialize, or should assumptions underlying the forward-looking statements prove incorrect, actual results could differ materially from the expectations expressed in these forward-looking statements. The Company does not intend, and does not assume any obligation, to update these forward-looking statements except as required by applicable law or regulatory requirements.

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Data Point: 120%

Challenge

By late 2010, the digital properties of TV sports channel, theScore, had almost 1.5 million monthly users, two of the world’s most popular sports apps for BlackBerry and iPhone — serving up a mobile-optimized player, team, game and event scores, news, betting lines and commentary — and their advertising revenue made up 15% of theScore’s total. In the eyes of John Levy, CEO and largest shareholder of Score Media Inc., theScore’s digital ad sales had the potential to eclipse TV revenue in three to five years.

But Mr. Levy would have to make sure he and his partners positioned the company and its products the best way possible in order to unlock and maximize value.

Revelation

Mr. Levy needed tangible results to justify putting the company’s digital properties front and centre. He found it in theScore App’s rate of user growth and audience makeup in 2010. Specifically, from Sept. 2009 to Sept. 2010, the app’s monthly active user totals jumped 120%, to 1.4 million per month. And most of those were in the U.S. “We saw the numbers coming in quicker than we expected,” says John Levy. “And three for one they’re coming from the States. And it was like: ‘Wow, we’ve really got a tiger by the tail.’”

Strategy

The growth in 2010 validated the product strategy. theScore’s apps were selling themselves in the U.S., without any TV presence. Therefore, the immediate challenge there became a matter of repeating, refining and building out the formula. More features, alerts, tools, commentary, personalization; a new soccer app to test global waters — all of these moves pushed monthly visits past three million.

Progress was bumpier on the company front. Last August minority partner Rogers Media announced it would buy the TV channel but the purchase didn’t include theScore App or thescore.com. Instead, Levy, Rogers and other former Score Media shareholders spun those off into a new company, theScore Inc.

Result

Today, unique monthly visits to theScore’s mobile apps and web are around 4.2-million.

In April, theScore Inc. closed a $16-million financing deal led by Relay Ventures, a mobile-focused venture capital fund based in Toronto and Palo Alto, California. In one swoop, the investment validates the business and the spinoff strategy. John Levy says the first thing they’ll do with the money is expand theScore’s sales and marketing presence in the U.S. “It’s time to get the messaging out.”