theScore for iOS got a fresh update today – complete with a brand new feature that makes it easier than ever to access all your favorite league, team and player news in one place. “Feed” can be found in My Score, and delivers your very own customized stream of sports content.

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The draw for the 2014 World Cup takes place this Friday, and theScore will bring you all the tension and excitement as it happens with our World Cup Draw Tracker.

As nations are selected and the schedule is filled out for the massive summer tournament in Brazil, we’ll be providing real-time updates giving you immediate mobile-first coverage of who your favorite teams will be playing, as well as when and where.

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Ahh the media industry – along with retail it has become the whipping boy for the entire digital uprising. It has been labeled “dead” and “dormant” and “on decline” and “old” but it still holds an incredible amount of clout, cache and conversation. The thing is, not very many of these media outlets are willing or able to commit, I mean REALLY commit, to the sea change that is upon them – you know, the one that they refuse to look at with a fresh perspective.

There are a few times in history when change this paramount comes along and wipes the slate clean. It is at these times that the bold MAKE decisions and the weak have decisions made for them. This is one of those times. We will look back at this very moment and be able to trace the reason certain companies accelerated while others evaporated. The decisions being made today, while there is runway, while there are options, are bets of incredible courage – to step outside a comfort zone and to make decisions that may hurt in the short run but lead to great spoils down the road. This is what very few media companies are doing and theScore is one of them making these courageous choices.

I’ve talked with Tom Hearne on two other occasions and both times have been impressed by his mobile-first mantra. The thing is, you can talk all you want (like you see television stations and radio stations and newspapers and magazines do) or you can execute on a plan that moves you forward. That’s exactly what Tom and his team did by selling off their sports television station (with an audience of roughly 7 million people), raising $16 million and focusing exclusively on growing their mobile-first company. There is no looking back. A little perspective on this move: Doing what theScore did would be like a national newspaper company selling their print offerings. Ballsy and not likely to happen.

This episode focuses on this transition and the incredibly thoughtful and logical reasons behind doing it. It must have been painful to give up the revenue that comes with television but after listening to Tom and his conviction about mobile you will wonder why the other outlets don’t see this. You will also wonder how long it will be before they start to lose the ability to make their own decisions…

With the new MLB season just around the corner, we know plenty of you will be going for glory in fantasy leagues too. And we understand that keeping track of every player can be a real headache.

But with the My Players feature on theScore app, you can have all the information at your fingertips in real time, helping you stay on top of all the latest stats, injury news and updates from Rotowire, which is recognized as the premier service for fantasy information.

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By: Peter Butler

We’ve come a long way since sports scores agonizingly scrolled across pagers. For today’s smaller Android phones or for those times and places when your service connection is spotty, liveblogging and stat tracking provide a reliable, low-bandwidth method of following the big games. My favorite pick for all of the above is a free app called ScoreMobile (which again also has an iPhone app).

ScoreMobile has evolved from a basic score and stat tracker to a much more robust system for following live sporting events. The main interface lists the app’s set of sports leagues, all of which can be removed or reordered. Clicking into the MLB Baseball section will bring up the only game around these days: the San Francisco Giants vs. the Detroit Tigers. The scores page will show the current score of the game or the betting lines and start time if it has not yet begun.






Clicking into the game itself will show the current live status (again with a lineup and injury news if the game hasn’t started yet) and tabs allow additional content like news service-generated previews and recaps. The most valuable feature for those big-time championship games is the Blog tab, where the ScoreMobile team provides a quick-fingered, accurate and (usually) knowledgeable liveblogger who provides play-by-play coverage that rivals radio coverage.

ScoreMobile users are encouraged to create accounts and contribute to the liveblog as well, and you’ll see the stream of posts include the occasional “GIANTS RULE, TIGERS DROOL” comment, but those user comments themselves are moderated by the ScoreMobile team, so there (usually) aren’t any crude comments that scare the faint-hearted or permanently scar young children. Every big game — like the World Series, NCAA basketball championship, Rose Bowl, etc. — has a dedicated moderator and liveblogger who does a great job in conveying the essential details of the action as well as occasionally adding insightful commentary.

As a bonus, SportsMobile also lets you designate specific teams as Favorites. Doing so will move any games featuring those teams to the top of the list of scores. You can also set up notification alerts for your favorite teams that are based on the start of the game, end of the game, when the bases are loaded, when either team scores, or when it’s a close game. Even if you’re stuck in the subway with a fraction of a phone-service bar, ScoreMobile operates efficiently enough to get the necessary scores and stats through.

Love sports? If so then you probably already have the ScoreMobile app installed on your BlackBerry. Now, do you love golf? If you do, then you may want to know that Score Media has managed to get television and digital rights to provide you live coverage of the Emirates Australian Open, which begins on November 9th. Greg Sansone, Vice President, Broadcast Operations, Score Media Inc. says:

The Emirates Australian Open is one of the world’s oldest national golf opens and this year’s tournament, featuring some of golf’s most notable names, will be a highlight for golf fans.

The schedule for the exclusive live broadcasts are:
• Wednesday November 9th from 8pm – 1am
• Thursday November 10th from 8pm – 1am
• Friday November 11th from 10pm – 1am
• Saturday November 12th from 9pm – 1am

The final round will also be replayed on Sunday November 13th from 8am – 1pm. You can watch the live coverage via ScoreMobile beginning November 9th but also on theScore Television Network, So, if you want to watch your favourite top golfers in action get the app now and keep the date in your diary.


Globe and Mail


Dale Fallon, director of Mobile for Score Media, shows off Score's new soccer app.

Dale Fallon, director of Mobile for Score Media, shows off Score’s new soccer app. Kevin Van Paassen/The Globe and

Susan Krashinsky Media Reporter

Globe and Mail Update Published on Monday, May. 31, 2010 7:29PM EDT Last updated on Monday, May. 31, 2010 9:01PM EDT

When the World Cup kicks off in South Africa next week, sports fans will be united in their passion for the beautiful game. There’s just one problem for the media companies that serve those fans: The world doesn’t agree on what the sport is called.

For those outside North America (and purists within), it’s football, period. But when Score Media Inc. set out a few months ago to create a mobile phone application for footy fans everywhere, it faced a marketing conundrum. A “soccer” app would leave the rest of the world confused; a “football” app would have Canadians and Americans thinking touchdowns and tackles.

“It’s incredibly difficult for North American media companies to break into Europe for that very reason,” said Dale Fallon, the director of Score Media’s mobile division. But that is nevertheless the goal of the small Toronto-based company, which owns specialty TV network The Score. Its vehicle for a European landing is called ScoreMobile FC, which is to be released for iPhone and BlackBerry by the end of this week.

The company achieved unusual international success with its first application, ScoreMobile, which is the most popular app in the sports and recreation category for the BlackBerry – more popular even than the apps created by Sports Illustrated, CBS Sports and Major League Baseball.

Among Canadian iPhone users, it’s the No. 5 free sports app, according to stats from iTunes; the most popular is TSN’s. (TSN is owned by CTVglobemedia Inc., which also owns The Globe and Mail.)

Almost two-thirds of ScoreMobile’s total downloads come from the U.S. But the application has not brought in as many users from Europe. Score executives judged that the World Cup would be the perfect time to try to change that. While it is far too early to know whether it will pay off for Score Media, the move illustrates the way in which some media outlets are turning to mobile viewers in a search new revenues and growth as the traditional television audience fragments.

The FC app will be translated into French, Spanish and German by this fall; other languages, including Portuguese, will follow. The financial motivation is there: The Score only has so much airtime to sell TV advertising. Mobile platforms can court more digital ad sales, and can use “geo-fencing” target ads according to users’ locations.

In 2009, just under 10 per cent of Score Media’s $24-million in advertising revenue came from digital sales, including the small banners stamped at the top of the phone screen in its apps. The company’s goal is to grow its mobile revenues.

The popularity of ScoreMobile builds on the TV channel’s roots. When it launched in 1997, before there were anchors and highlights, it was essentially a sports ticker with scores and game information for die-hard fans. The app satisfies the same need for instant information, with scores and stats for baseball, soccer, football, hockey, basketball, golf, and car racing.

But both the TV channel and the mobile app differentiate themselves from other sports media brands through their approach to another side of the athletic world: gambling.

“We have been more forthright [than other sports channels] about the fact that people wager on games, whether it’s you and me betting privately, or whether it’s a provincially-funded sports lottery, or whether it’s offshore or whatever,” said Score Media chairman and chief executive officer John Levy. The app includes not only scores but also betting odds and information about athlete injuries.

“We do it very carefully because we don’t want to go offside, and everything we do is entirely legal,” said Mr. Levy.

The perk of expanding into international markets, Mr. Levy said, is that many of them are not as legally restrictive. Once ScoreMobile FC builds an international presence, he said, Score Media could be exploring a move into the highly lucrative betting business itself.

“By us now being in those markets, we’ll be able to deal with it in a more direct fashion,” he said. “…Who knows what that might lead to down the road. If we have the best vehicle to promote it, and to advertise it, then we should seriously look at stuff like that.”

Further apps that target an individual sport are on the way. Score Media is drawing up plans for one that caters to cricket fans in India. The original ScoreMobile app had 1.5 million downloads in its first three months and now, one year after its launch, it has been downloaded 3.5 million times. Score Media has a partnership with CBC to broadcast World Cup highlights and beyond the tournament, will include 30 leagues in its FC app. The international reach of The Beautiful Game gives the company a shot at building out its mobile strategy even further.

“In two to five years from now, we fully expect to be generating more revenue from our non-TV platforms than from our TV platform, and at much higher multiples,” Mr. Levy said. “We’re looking to be recognized as a sports media company with a global reach.”