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TORONTO, November 14, 2017 – theScore, Inc. (TSX Venture: SCR) (“theScore”) today announced that Tom Hearne, Chief Financial Officer, will be leaving the Company, effective January 26, 2018.

“Tom has been a valued member of our management team for the past nine years and has played a key role in the development and growth of theScore,” said John Levy, Chairman and Chief Executive Officer of theScore. “On behalf of the Board, I would like to thank Tom for his contribution and wish him the best of success in the future.”

The Company has commenced a search process to find a successor.

For more information:
James Bigg
Sr. Manager, Communications
theScore, Inc.
Tel: 416.479.8812 ext. 2366
Email: [email protected]

John Levy
Chairman and Chief Executive Officer
theScore, Inc.
Tel: 416.479.8812 ext. 2325
Email: [email protected]

Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

About theScore Inc.
theScore’s mission is to create highly-engaging digital products and content that empower the sports fan’s experience. Its flagship mobile app ‘theScore’ is one of the most popular multi-sport news and data apps in North America, serving millions of fans a month. The Company also creates innovative digital sports experiences through its web, social and esports platforms.

Forward-looking (safe harbour) statement
Statements made in this news release that relate to future plans, events or performances are forward-looking statements.  Any statement containing words such as “may”, “would”, “could”, “will”,  “believes”, “plans”, “anticipates”, “estimates”, “expects” or “intends” and other similar statements which are not historical facts contained in this release are forward-looking, and these statements involve risks and uncertainties and are based on current expectations. Such statements reflect theScore’s current views with respect to future events and are subject to certain risks, uncertainties and assumptions. Many factors could cause the Company’s actual results, performance or achievements to be materially different from any future results, performance or achievements that may be expressed or implied by such forward looking statements, including among other things, those which are discussed under the heading “Risk Factors” in the Company’s Annual Information Form and Short-form Prospectus as filed with the TSX Venture Exchange and available on SEDAR at www.sedar.com and elsewhere in documents that theScore files from time to time with securities regulatory authorities. Should one or more of these risks or uncertainties materialize, or should assumptions underlying the forward-looking statements prove incorrect, actual results could differ materially from the expectations expressed in these forward-looking statements. The Company does not intend, and does not assume any obligation, to update these forward-looking statements except as required by applicable law or regulatory requirements.

TORONTO, July 26 2017 – theScore, Inc. (TSX Venture: SCR) (“theScore”) today announced the financial results for the three and nine months ended May 31, 2017 in accordance with International Financial Reporting Standards (“IFRS”).

Revenue for the quarter grew to $6.4 million compared to $6.1 million in the same period the previous year. Revenue for the first nine months of F2017 grew to $21.6 million versus $18.9 million for the same period in F2016. Revenue growth was powered by theScore’s Canadian and US direct sales teams, as well as growth in engagement within theScore’s mobile apps.

Adjusted EBITDA loss for the three months ended May 31, 2017 was $1.5 million versus $3.0 million in the same period the previous year. A combination of an increase in revenue plus savings in expenses led to direct improvements in the Company’s profitability. Net and comprehensive loss for the three months ended May 31, 2017 was $2.9 million compared to $4.4 million in the same period the previous year.

Average monthly sessions of theScore’s mobile apps reached 379 million compared to 358 million for the same period the previous year, with users opening our apps an average of 92 times a month each. Average monthly active users of theScore’s mobile apps were 4.1 million versus 4.3 million in Q3 F2016.

“Our team is very much focused on the imminent roll-out of some significant new features for our flagship app as the start of football season draws closer,” said John Levy, Founder and CEO of theScore.

“We’ve already begun testing some of these with a small percentage of users and the early signs suggest we’ve got something that will further strengthen our position as the number one challenger app to ESPN in North America.

“The evolution of theScore app will be an ongoing process to ensure we’re meeting the demands of sports fans on mobile devices. We’re also seeing positive progress in growing the engagement and size of our off-platform audience, including theScore Bot for Facebook Messenger and with our esports video strategy.

“Our continued growth in revenue, underpinned by our diligent focus on managing our expenses, means we remain well on track to be adjusted EBITDA positive in F2018.”

theScore will be hosting a conference call at 8:30am EST on Wednesday, July 26. Management will review the Company’s Q3 F2017 results, followed by a question and answer session.

Conference Call Dial-In Numbers
Toronto: (+1) 416 764 8688
Toll Free North America: (+1) 888 390 0546

Instant Replay
Toronto: (+1) 416 764 8677
Toll Free: North America (+1) 888 390 0541
Playback Passcode: 996482 #

The conference call will also be webcast live here.

 

For more information:

James Bigg
Sr. Manager, Communications
theScore, Inc.
Tel: 416.479.8812 ext. 2366
Email: [email protected]

Tom Hearne
Chief Financial Officer
theScore, Inc.
Tel: 416.479.8812 ext. 2206
Email: [email protected]

Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

About theScore Inc.
theScore, Inc. is an independent creator of mobile-first sports experiences, connecting fans to the sports content they love through an addictive combination of comprehensive and personalized real-time news, scores, stats, alerts and videos via emerging and established digital media platforms, including its mobile sports applications theScore and theScore esports, its web platforms theScore.com and thescoreesports.com and theScore Bot for Facebook Messenger and Kik Messenger.

Non-IFRS Financial Measures
In addition to disclosing results in accordance with IFRS as issued by the International Accounting Standards Board (“IASB”), theScore also provides supplementary non-IFRS financial measures as a method of evaluating the Company’s performance. theScore utilizes earnings before interest, taxes, depreciation and amortization (“EBITDA”) to measure operating performance. theScore’s definition of EBITDA excludes depreciation and amortization, finance income, income taxes, and acquisition costs which in theScore’s view do not adequately reflect its core operating results. EBITDA is used in the determination of short-term incentive compensation for all senior management personnel. EBITDA is not a measure of performance under IFRS and should not be considered in isolation or as a substitute for net and comprehensive income or loss prepared in accordance with IFRS or as a measure of operating performance or profitability. EBITDA does not have a standardized meaning prescribed by IFRS and is not necessarily comparable to similar measures presented by other companies.

Forward-looking (safe harbour) statement
Statements made in this news release that relate to future plans, events or performances are forward-looking statements.  Any statement containing words such as “may”, “would”, “could”, “will”,  “believes”, “plans”, “anticipates”, “estimates”, “expects” or “intends” and other similar statements which are not historical facts contained in this release are forward-looking, and these statements involve risks and uncertainties and are based on current expectations. Such statements reflect theScore’s current views with respect to future events and are subject to certain risks, uncertainties and assumptions. Many factors could cause the Company’s actual results, performance or achievements to be materially different from any future results, performance or achievements that may be expressed or implied by such forward looking statements, including among other things, those which are discussed under the heading “Risk Factors” in the Company’s Annual Information Form as filed with the TSX Venture Exchange and available on SEDAR at www.sedar.com and elsewhere in documents that theScore files from time to time with securities regulatory authorities. Should one or more of these risks or uncertainties materialize, or should assumptions underlying the forward-looking statements prove incorrect, actual results could differ materially from the expectations expressed in these forward-looking statements. The Company does not intend, and does not assume any obligation, to update these forward-looking statements except as required by applicable law or regulatory requirements.

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TORONTO, April 10 2017 – theScore, Inc. (TSX Venture: SCR) (“theScore”) plans to release its Q2 F2017 financial results on Thursday, April 13 at 7:00am EST.

The Company will also be hosting a conference call where Founder & Chief Executive Officer John Levy, President & Chief Operating Officer Benjie Levy and Chief Financial Officer Tom Hearne will review the Company’s results followed by a question and answer session.

The conference call is scheduled to begin at 8:30am EST on Thursday, April 13. To participate, please call into the conference approximately five minutes prior to it beginning.

Conference Call Dial-In Numbers
Toronto: (+1) 416 764 8688
Toll Free North America: (+1) 888 390 0546

Instant Replay
Toronto: (+1) 416 764 8677
Toll Free: North America (+1) 888 390 0541
Playback Passcode: 046499 #

The conference call will also be webcast live here.

For more information
James Bigg
Sr. Manager, Communications
theScore, Inc.
Tel: 416.479.8812 ext. 2366
Email: [email protected]

Tom Hearne
Chief Financial Officer
theScore, Inc.
Tel: 416.479.8812 ext. 2206
Email: [email protected]

Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

About theScore Inc.
theScore, Inc. is an independent creator of mobile-first sports experiences, connecting fans to the sports content they love through an addictive combination of comprehensive and personalized real-time news, scores, stats, alerts and videos via emerging and established digital media platforms, including its mobile sports applications theScore and theScore esports, its web platforms theScore.com and thescoreesports.com and theScore Bot for Facebook Messenger and Kik Messenger.

Forward-looking (safe harbour) statement
Statements made in this news release that relate to future plans, events or performances are forward-looking statements.  Any statement containing words such as “may”, “would”, “could”, “will”,  “believes”, “plans”, “anticipates”, “estimates”, “expects” or “intends” and other similar statements which are not historical facts contained in this release are forward-looking, and these statements involve risks and uncertainties and are based on current expectations. Such statements reflect theScore’s current views with respect to future events and are subject to certain risks, uncertainties and assumptions. Many factors could cause the Company’s actual results, performance or achievements to be materially different from any future results, performance or achievements that may be expressed or implied by such forward looking statements, including among other things, those which are discussed under the heading “Risk Factors” in the Company’s Annual Information Form and Short-form Prospectus as filed with the TSX Venture Exchange and available on SEDAR at www.sedar.com and elsewhere in documents that theScore files from time to time with securities regulatory authorities. Should one or more of these risks or uncertainties materialize, or should assumptions underlying the forward-looking statements prove incorrect, actual results could differ materially from the expectations expressed in these forward-looking statements. The Company does not intend, and does not assume any obligation, to update these forward-looking statements except as required by applicable law or regulatory requirements.

– Mobile sports company grows quarterly revenue by 80% year-over-year

TORONTO, April 14, 2016 – theScore, Inc. (TSX Venture: SCR) (“theScore”) today announced the financial results for the three and six months ended February 29, 2016 in accordance with International Financial Reporting Standards (“IFRS”).

The Company posted quarterly revenue of $5.8 million compared to $3.2 million in the same period the previous year, an increase of 80%. Revenue for the six months ended February 29, 2016 was $12.8 million compared to $6.3 million for the same period the previous year, an increase of 104%.

Advertising revenue for the quarter grew to $5.8 million from $3.0 million, an increase of 95%. Advertising revenue for the six months ended February 29, 2016 was $12.8 million compared to $5.8 million for the same period the previous year, an increase of 122%.

Revenue growth was powered by theScore’s US programmatic and Canadian direct sales businesses, driven in turn by strong user engagement within theScore’s mobile apps.

Users of theScore’s mobile applications[*] reached 4.4 million average monthly active users, an increase of 5% over the same period in F2015. Average monthly user sessions of theScore’s mobile applications reached 335 million, up by 39% compared to the same period in F2015.

“We’re monetizing our user base better than ever before,” said John Levy, CEO and Founder of theScore. “The strong user engagement within our mobile apps, along with our proficiency in mobile ad-technology and the continued demand from brands to connect with fans on one of North America’s leading sports apps has made for a very powerful combination.

“We’re now looking ahead to a very busy summer for our flagship app, with major events including the Olympics, Euro 2016 and Copa America all taking place, while also building on the momentum created by the investment made in the product development and content teams of our newest offerings, theScore esports and QuickDraft.”

Adjusted EBITDA loss for the three and six months ended February 29, 2016 was $3.2 million and $5.6 million compared to $1.9 million and $3.4 million in the same period the previous year. Net and comprehensive loss for the three and six months ended February 29, 2016 was $4.2 million and $7.3 million compared to $2.8 million and $4.9 million in the same period the previous year. This was primarily a result of increased personnel and marketing costs associated with theScore’s esports and fantasy sports’ businesses.

theScore will be hosting a conference call at 8:30am EST on Thursday, April 14. Management will review the Company’s Q2 F2016 results, followed by a question and answer session.

Conference Call Dial-In Numbers
Toronto: (+1) 416 764 8688
Toll Free North America: (+1) 888 390 0546

Instant Replay
Toronto: (+1) 416 764 8677
Toll Free: North America (+1) 888 390 0541
Playback Passcode: 146055 #

The conference call will also be webcast live here.
For more information:

James Bigg
Sr. Manager, Communications
theScore, Inc.
Tel: 416.479.8812 ext. 2366
Email: [email protected]

Tom Hearne
Chief Financial Officer
theScore, Inc.
Tel: 416.479.8812 ext. 2206
Email: [email protected]

Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

About theScore Inc.
theScore, Inc. is an independent creator of mobile-first sports experiences, connecting fans to what they love through an addictive combination of comprehensive and personalized real-time news, scores, stats and alerts via its mobile sports platforms theScore and theScore esports and fantasy sports contests via QuickDraft.

Non-IFRS Financial Measures
In addition to disclosing results in accordance with IFRS as issued by the International Accounting Standards Board (“IASB”), theScore also provides supplementary non-IFRS financial measures as a method of evaluating the Company’s performance. theScore utilizes earnings before interest, taxes, depreciation, amortization and acquisition costs (“Adjusted EBITDA”) to measure operating performance. theScore’s definition of Adjusted EBITDA excludes depreciation and amortization, finance income, income taxes, and acquisition costs which in theScore’s view do not adequately reflect its core operating results. Adjusted EBITDA is used in the determination of short-term incentive compensation for all senior management personnel. The Company revised the non-GAAP measure in 2015 from EBITDA to adjusted EBITDA, as a result of the acquisition costs incurred related to Swoopt. Adjusted EBITDA is not a measure of performance under IFRS and should not be considered in isolation or as a substitute for net and comprehensive income or loss prepared in accordance with IFRS or as a measure of operating performance or profitability. Adjusted EBITDA does not have a standardized meaning prescribed by IFRS and is not necessarily comparable to similar measures presented by other companies.

Forward-looking (safe harbour) statement
Statements made in this news release that relate to future plans, events or performances are forward-looking statements.  Any statement containing words such as “may”, “would”, “could”, “will”,  “believes”, “plans”, “anticipates”, “estimates”, “expects” or “intends” and other similar statements which are not historical facts contained in this release are forward-looking, and these statements involve risks and uncertainties and are based on current expectations. Such statements reflect theScore’s current views with respect to future events and are subject to certain risks, uncertainties and assumptions. Many factors could cause the Company’s actual results, performance or achievements to be materially different from any future results, performance or achievements that may be expressed or implied by such forward looking statements, including among other things, those which are discussed under the heading “Risk Factors” in the Company’s Annual Information Form as filed with the TSX Venture Exchange and available on SEDAR at www.sedar.com and elsewhere in documents that theScore files from time to time with securities regulatory authorities. Should one or more of these risks or uncertainties materialize, or should assumptions underlying the forward-looking statements prove incorrect, actual results could differ materially from the expectations expressed in these forward-looking statements. The Company does not intend, and does not assume any obligation, to update these forward-looking statements except as required by applicable law or regulatory requirements.

[*] User and user engagement metrics in the current and comparative periods excludes the following platforms no longer supported by theScore: (i) theScore app on BlackBerry 7, BlackBerry Playbook, Kindle Fire and Windows Phone 7; and (ii) theScore’s legacy soccer application, ScoreMobile FC.

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Table 4

TORONTO, April 11 2016 – theScore, Inc. (TSX Venture: SCR) (“theScore”), a leader in creating mobile sports experiences, plans to release its Q2 F2016 financial results on Thursday, April 14 at 7:00am EST.

theScore will also be hosting a conference call where Founder & Chief Executive Officer John Levy, President & Chief Operating Officer Benjie Levy and Chief Financial Officer Tom Hearne will review the Company’s results followed by a question and answer session.

The conference call is scheduled to begin at 8:30am EST on Thursday, April 14. To participate, please call into the conference approximately five minutes prior to it beginning.

Conference Call Dial-In Numbers
Toronto: (+1) 416 764 8688
Toll Free North America: (+1) 888 390 0546

Instant Replay
Toronto: (+1) 416 764 8677
Toll Free: North America (+1) 888 390 0541
Playback Passcode: 146055 #

The conference call will also be webcast live here.

For more information:

James Bigg
Sr. Manager, Communications
theScore, Inc.
Tel: 416.479.8812 ext. 2366
Email: [email protected]

Tom Hearne
Chief Financial Officer
theScore, Inc.
Tel: 416.479.8812 ext. 2206
Email: [email protected]

About theScore Inc.
theScore, Inc. is an independent creator of mobile-first sports experiences, connecting fans to what they love through an addictive combination of comprehensive and personalized real-time news, scores, stats and alerts via its mobile sports platforms theScore and theScore esports and fantasy sports contests via QuickDraft.

Forward-looking (safe harbour) statement
Statements made in this news release that relate to future plans, events or performances are forward-looking statements.  Any statement containing words such as “may”, “would”, “could”, “will”,  “believes”, “plans”, “anticipates”, “estimates”, “expects” or “intends” and other similar statements which are not historical facts contained in this release are forward-looking, and these statements involve risks and uncertainties and are based on current expectations. Such statements reflect theScore’s current views with respect to future events and are subject to certain risks, uncertainties and assumptions. Many factors could cause the Company’s actual results, performance or achievements to be materially different from any future results, performance or achievements that may be expressed or implied by such forward looking statements, including among other things, those which are discussed under the heading “Risk Factors” in the Company’s Annual Information Form and Short-form Prospectus as filed with the TSX Venture Exchange and available on SEDAR at www.sedar.com and elsewhere in documents that theScore files from time to time with securities regulatory authorities. Should one or more of these risks or uncertainties materialize, or should assumptions underlying the forward-looking statements prove incorrect, actual results could differ materially from the expectations expressed in these forward-looking statements. The Company does not intend, and does not assume any obligation, to update these forward-looking statements except as required by applicable law or regulatory requirements.

TORONTO, January 11 2016 – theScore, Inc. (TSX Venture: SCR) (“theScore”), a leader in creating mobile sports experiences, plans to release its Q1 F2016 financial results on Thursday, January 14 at 7:00am EST.

theScore will also be hosting a conference call where Founder & Chief Executive Officer John Levy, President & Chief Operating Officer Benjie Levy and Chief Financial Officer Tom Hearne will review the Company’s results followed by a question and answer session.

The conference call is scheduled to begin at 8:30am EST on Thursday, January 14. To participate, please call into the conference approximately five minutes prior to it beginning.

Conference Call Dial-In Numbers
Toronto: (+1) 416 764 8688
Toll Free North America: (+1) 888 390 0546

Instant Replay
Toronto: (+1) 416 764 8677
Toll Free: North America (+1) 888 390 0541
Playback Passcode: 125806 #

The conference call will also be webcast live here.

theScore will also be hosting its Annual General Meeting at 11:00am EST on Thursday, January 14 at the Company’s Toronto office at: 500 King Street West, Fourth Floor, Toronto, Ontario, M5V 1L9.

For more information:

James Bigg
Sr. Manager, Communications
theScore, Inc.
Tel: 416.479.8812 ext. 2366
Email: [email protected]

Tom Hearne
Chief Financial Officer
theScore, Inc.
Tel: 416.479.8812 ext. 2206
Email: [email protected]

About theScore Inc.
theScore, Inc. is an independent creator of mobile-first sports experiences, connecting fans to what they love through an addictive combination of comprehensive and personalized real-time news, scores, stats and alerts via its mobile sports platforms theScore and theScore eSports and fantasy sports contests via QuickDraft.

Forward-looking (safe harbour) statement
Statements made in this news release that relate to future plans, events or performances are forward-looking statements.  Any statement containing words such as “may”, “would”, “could”, “will”,  “believes”, “plans”, “anticipates”, “estimates”, “expects” or “intends” and other similar statements which are not historical facts contained in this release are forward-looking, and these statements involve risks and uncertainties and are based on current expectations. Such statements reflect theScore’s current views with respect to future events and are subject to certain risks, uncertainties and assumptions. Many factors could cause the Company’s actual results, performance or achievements to be materially different from any future results, performance or achievements that may be expressed or implied by such forward looking statements, including among other things, those which are discussed under the heading “Risk Factors” in the Company’s Annual Information Form and Short-form Prospectus as filed with the TSX Venture Exchange and available on SEDAR at www.sedar.com and elsewhere in documents that theScore files from time to time with securities regulatory authorities. Should one or more of these risks or uncertainties materialize, or should assumptions underlying the forward-looking statements prove incorrect, actual results could differ materially from the expectations expressed in these forward-looking statements. The Company does not intend, and does not assume any obligation, to update these forward-looking statements except as required by applicable law or regulatory requirements.

Mobile sports company maintains strong revenue and user growth

TORONTO, April 7 2014 – theScore, Inc. (TSX Venture: SCR) (“theScore”) today announced the financial results for the three months and six months ended February 28, 2014 in accordance with International Financial Reporting Standards (“IFRS”).

FISCAL 2014 Q2 OPERATIONAL HIGHLIGHTS

  • Average monthly active users of theScore’s mobile platforms reached 5.0 million in Q2 F2014, an increase of 43% compared to the same period in F2013. *
  • Average monthly user sessions of theScore’s mobile platforms reached more than 155 million in Q2 F2014, an increase of 84% compared to the same period in F2013. *
  • theScore launched ‘Feed’ on its iOS app – allowing users to create their own continuously updated stream of sports content, combining all the information on the leagues, teams and players the user is following in one place.

“During Q2 we introduced our newest feature to theScore with the launch of Feed,” said John Levy, Chairman and CEO of theScore, Inc. “This unique flow of personalized data and information provides theScore fans with a completely new level of engagement as they follow their teams, players and stories in real-time from their mobile device.” 

FISCAL 2014 Q2 FINANCIAL RESULTS
Revenue for the three months ended February 28, 2014 was $1.9 million compared to $1.1 million for the same period the previous year, an increase of 73%. Revenue for the six months ended February 28, 2014 was $4.0 million compared to $2.6 million for the same period the previous year, an increase of 54%. Mobile advertising revenue for the three and six months ended February 28, 2014 increased by 143% and 112% respectively compared to the same periods in the previous year.

EBITDA loss for the three months ended February 28, 2014 was $0.7 million compared to a loss of $2.6 million for the same period the previous year. EBITDA loss for the six months ended February 28, 2014 was $3.0 million compared to a loss of $4.7 million for the same period the previous year. The reduction in EBITDA loss was primarily due to increased revenue and the Ontario Interactive Digital Media Tax Credit recognized in this period.

For more information:

James Bigg
Manager, Communications
theScore, Inc.
Tel: 416.479.8812 ext. 2366
Email: [email protected]

Tom Hearne
Chief Financial Officer
theScore, Inc.Tel: 416.479.8812 ext. 2206
Email: [email protected]

About theScore Inc.
theScore creates mobile-first sports experiences, connecting fans to what they love through an addictive combination of real-time news, scores, fantasy information and alerts while creating and curating content that is mobile optimized, comprehensive, customizable and seamlessly shareable.

Forward-looking (safe harbour) statement
Statements made in this news release that relate to future plans, events or performances are forward-looking statements.  Any statement containing words such as “may”, “would”, “could”, “will”,  “believes”, “plans”, “anticipates”, “estimates”, “expects” or “intends” and other similar statements which are not historical facts contained in this release are forward-looking, and these statements involve risks and uncertainties and are based on current expectations. Such statements reflect theScore’s current views with respect to future events and are subject to certain risks, uncertainties and assumptions. Many factors could cause the Company’s actual results, performance or achievements to be materially different from any future results, performance or achievements that may be expressed or implied by such forward looking statements, including among other things, those which are discussed under the heading “Risk Factors” in the Company’s Annual Information Form as filed with the TSX Venture Exchange and available on SEDAR at www.sedar.com and elsewhere in documents that theScore files from time to time with securities regulatory authorities. Should one or more of these risks or uncertainties materialize, or should assumptions underlying the forward-looking statements prove incorrect, actual results could differ materially from the expectations expressed in these forward-looking statements. The Company does not intend, and does not assume any obligation, to update these forward-looking statements except as required by applicable law or regulatory requirements.



 

*User metrics from Q1 and Q2 F2014 and Q1 and Q2 F2013 exclude theScore’s secondary mobile sports application, SportsTap, which was retired September 30, 2013.

 

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http://thesco.re/11ivZ15

Ahh the media industry – along with retail it has become the whipping boy for the entire digital uprising. It has been labeled “dead” and “dormant” and “on decline” and “old” but it still holds an incredible amount of clout, cache and conversation. The thing is, not very many of these media outlets are willing or able to commit, I mean REALLY commit, to the sea change that is upon them – you know, the one that they refuse to look at with a fresh perspective.

There are a few times in history when change this paramount comes along and wipes the slate clean. It is at these times that the bold MAKE decisions and the weak have decisions made for them. This is one of those times. We will look back at this very moment and be able to trace the reason certain companies accelerated while others evaporated. The decisions being made today, while there is runway, while there are options, are bets of incredible courage – to step outside a comfort zone and to make decisions that may hurt in the short run but lead to great spoils down the road. This is what very few media companies are doing and theScore is one of them making these courageous choices.

I’ve talked with Tom Hearne on two other occasions and both times have been impressed by his mobile-first mantra. The thing is, you can talk all you want (like you see television stations and radio stations and newspapers and magazines do) or you can execute on a plan that moves you forward. That’s exactly what Tom and his team did by selling off their sports television station (with an audience of roughly 7 million people), raising $16 million and focusing exclusively on growing their mobile-first company. There is no looking back. A little perspective on this move: Doing what theScore did would be like a national newspaper company selling their print offerings. Ballsy and not likely to happen.

This episode focuses on this transition and the incredibly thoughtful and logical reasons behind doing it. It must have been painful to give up the revenue that comes with television but after listening to Tom and his conviction about mobile you will wonder why the other outlets don’t see this. You will also wonder how long it will be before they start to lose the ability to make their own decisions…

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Original article: http://bit.ly/e56mjT

In a 1992 song, Bruce Springsteen complained about staying up until “half past dawn” watching TV because there were fifty-seven channels and nothing on. Oh have the times changed. On any modern television with any cable or satellite provider one can start flicking channels at the top of the hour only to flip constantly until the bottom of the hour without finding what you are looking for.

At one point, television ruled the airwaves. It became the advertisement destination of choice if you had the funds. If you wanted to broadcast a message to a broad audience, television was the medium. If you wanted bragging rights about making an impact during the Super Bowl, television was the choice. Conversations were curtailed, radio play was cut short, TV dinners were invented, Lucy became a star and prime time was born.

One of the most disruptive television companies to emerge was scorned by broadcasters upon launch but whose technology is now common in most North American homes. TIVO. A box that sat on top of your TV and recorded shows onto a hard drive. What was so unique about TIVO was the fact you could program it to record a television show, not a time slot, and then watch it — while skipping the ads — on your schedule, not the networks. This seems pedestrian today, just a few years from launch, as you can now pause live TV and watch your favorite shows on demand.

What has happened to television since TIVO was introduced in 1999 has been a slow climb that has lead us to a tipping point in the industry. This tipping point has been brought on by the shift in human behaviours around when and how we watch TV, the impact of the Internet and sites like YouTube and the desire to watch television from wherever and on whatever device is most convenient.

One of the most relevant and driving factors forcing broadcasters and providers to innovate is the incredible impact that mobile is having on the average North American viewer. Used right, television is no longer a passive form of scheduled entertainment. In order to engage with an audience broadcasters need to create a more interactive dialogue – something that makes the consumer feel compelled to watch something live. If not, there are now many more ways to gain access to that content when it is more convenient.

Tom Hearne, CFO of Score Media, the company that brings Canadians The Score television channel, understands this industry in transition. They spent $15 million building their high-definition studio not to mention the costs of their own broadcasting license as well as other licensing agreements to broadcast live and taped sports and statistics agreements for the real-time data every sports channel is required to have. They also house the talent – the hosts and personalities who create, produce and broadcast what advertisers love, content. Is The Score scared of this changing industry? Not one bit. In fact, being a smaller television company, they have been able to adjust and embrace the change and use it as their competitive advantage.

Where have they focused? The emerging mobile market.

The Score is no stranger to the mobile game. Four years ago they offered a subscription service through Rogers for sports scores and news on BlackBerry’s – well before the iPhone launched and changed the mobile landscape forever. Today, mobile is a key driving growth force for the company and they are not slowing down. In fact they consider mobile as their next big media push. “There will not be Score 2, Score 3, and Score 4.” Says Hearne, “There will be ScoreMobile, ScoreMobile FC, and maybe four, five, or six other ScoreMobile applications that put us in very specific sports genres where we can engage an audience and grab a conversation.”

The reasons why are very clear when you consider that the audience for the Score television channel is fixed based on their reach inside of Canada but their mobile applications reach beyond our borders, beyond their television signal and into the pockets of sports fans around the globe – 2 million of them and growing – and the new audience, exposed to the mobile applications, may not even know that a television channel is behind all the content.

Hearne feels the distinct advantage that a traditional television channel has over the other newer forms of citizen reporting – basement sports fans for example – is quality and the volume of content they can produce. The content their studio develops is broadcast-quality, their on-air personalities are professional broadcasters, their relationships with statistics and live feed organizations allow them to extend what they do every day on air into the airwaves creating global brands from their studios in Toronto.

He is also quick to point out that the 60 inch screen in your living room won’t become obsolete anytime soon but perhaps the way we have become accustomed to using it will evolve into something a little more participatory. Hearne cites a few key trends that they are witnessing as they wayfind through this new new media world. The biggest is the multi-platform conundrum brought on by mobile. He says “Generally I think you’ll find sports fans will go to their device of highest fidelity. If I have a choice between watching an NFL football game on a mobile device or on my 58-inch flat screen at home in my basement or at a bar, I’m probably going to go watch it on the 58-inch flat screen.” It is here where using a mobile device to interact with other fans, to be a part of the conversation while the plays are happening, to add context to what you are seeing is where The Score scores.

Whatever happens on the field, on the ice or between the lines the broadcast world is changing. It no longer makes business sense to simply broadcast a live event, watch time expire, roll the credits and get on to the next show. Even the term “broadcaster” needs an update – this is not a one-way medium anymore. “If all you’re focused on is pushing a one way live event, you’re missing out on a fantastic opportunity with your audience to have a great conversation.” Says Hearne.

There is no doubt that the past 10 years have seen a shift in the way we consume television. Before the Internet and mobile, the average consumer of content waited for the newspaper to arrive in the morning, the newscast to be on at noon or 6 or 11 and used the radio for hourly updates about the world around us. Today that is no longer the case. Global news breaks in real-time and is available just as fast and for the sports fan it has never been easier to find a score, watch a play, a live game or get expert insight. This ease of access means broadcasters and leagues need to rise above the commodity of the sport and find ways to generate revenue from new business models and pull from a larger pool of fans.

“I will definitely get less per second of engagement from a mobile perspective but I will get a much broader audience.” Says Hearne. “For us, especially at The Score, as a CRTC-regulated television station, I have a reach of 10 million households. I’m in seven million of them right now. That’s about as good as it’s going to get. I’m not going to be in 30 million households next week because there aren’t that many households in Canada. Whereas I can be in front of two million people [with mobile] which will hopefully soon be three million, then five million, then 10 million people around the world that I can engage with and have a conversation with and create value to advertisers from the sense that there’s a community that’s all focused and passionate about very particular things. As an advertiser, I can start to send them very directed advertising.”

Reach is only a piece of the puzzle for generating revenue on mobile. Another very important aspect is the ability to clearly segment and target a market. Mobile phones are as personal a technology as there is and for the user who has customized their phone to display what they are interested in should be a clear path to making sure the messages being sent to them are targeted and relevant to their likes. For a sports fan following the New York Yankees or Toronto Blue Jays it would be easy to make sure the in-app advertisements resonate with their interests.

And what about the future? Can the revenue generated from mobile overshadow revenue from television? Hearne and his CEO, John Levy believe that outcome is inevitable and a short 3-5 years away. To do this their key tenant is to create products that facilitate the conversation between fans not own the broadcast rights that fans consume and this is a powerful shift in the way television operates today.

The success of the Score in a market dominated by bigger brands is not an accident. Perhaps being a smaller, more agile station allows their team to react faster to the changes happening around them. The strategy to integrate the social aspects of mobile seems a natural fit with the sports fan demographic – they like to talk about their team, the game, the play with other like-minded individuals.

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Original article: http://bit.ly/dNGSPA

This is part of an on-going year-long special series examining the impact that mobile is having on certain sectors of the economy. These sessions bring industry experts to UNTETHER.tv to offer their thoughts on how mobile will be shaping their industries

In this session, Tom Hearne, CFO of Score Media, discusses the impact that mobile is having on the traditional media industry.

Some highlights of this session:
– Hear how theScore embraced mobile and quickly surpassed their television audience
– Find out how theScore’s brand has been impacted as a result of mobile
– Understand the challenges traditional media faces as a result of mobile
– Listen as Tom explains why the future of media requires the development of community and how theScore is doing just that.
– Find out when Tom feels revenue from mobile will out-earn traditional broadcast media